By Stephen Nolan, Mark MacKinnon and Rezarta Matoshi
The Home Depot Bernie Marcus and Arthur Blank Atlanta, Georgia on June 22, 1979 Currently 355,000 associates 2,040 stores in: the U.S., Canada, Mexico, Puerto Rico and St. Thomas.
Strengths $44 billion in total assets 179 net new stores opened this year, including relocations-- total count of 2,042 40,000 to 50,000 products in each store Knowledgeable help Location Infastructure Infastructure
Weaknesses “Culture of Fear” CEO Compensation Job Security Fast Growth Problem Fast Growth Problem Customer Satisfaction
Opportunities Ongoing Housing Maintenance Superfund Site Superfund Site China Market-from China Market- from 20 estimated $50 billion home-decoration market by Home improvement loans Home improvement loans HD buys EnerBank USA
Threats Overheated housing markets are cooling off CNN MoneyCNN Money FED keeps raising rates Wal-Mart Lowe’s
Store Layout and Design Warehouse Club Storage on shelves Loop Shrinkage
Larry The Cable Guy
Sources "The Home Depot, Inc.." Our Company. 06 May "Hot home markets to cool down...how will your home fare?." CNN Money. (2006). CNN. 06 May Renovating HOME DEPOT, By: Grow, Brian, Brady, Diane, Arndt, Michael, Business Week, , 3/6/2006, Issue 3974