Green Business UCSC November 30 th 2007
What is “Green” Business? A business that minimizes the environmental impact of its activities? A business that offer environmentally friendly products/services? A business that supports “green” causes?
Reasons for going “Green” Government Regulations Consumer preferences/pressure Strategic advantage Risk management Ethical considerations
How do businesses go “green” Social and Environmental Auditing –Triple Bottom Line –Global Reporting Inititative ( –ISO –SA 8000 –CERES ( Today most major companies audit and report on at least parts of the E & S performance
Ranking “green” businesses Dow Jones Sustainability Index FTSE4Good
Green business in practice Reducing environmental impact –Minimizing waste –Minimize resource input –Minimize use of hazardous materials
Green business in practice Adding value –Product differentiation –Improve the environment –Adding value to people –Adding value to society
Green business in practice Green as innovation –Innovation in process –Innovation in products/services –Innovation in value chain organization –Innovation in input materials –Innovation in recycling and reuse
Green business development Nakskov, Lolland, Denmark
Reinventing the economy
Recycling, heat, water treatment
Attracting Green Business
Attracting green business
Lolland CTF
Green Energy = Green Business
Green energy
New businesses Green cement Bio-ethanol Bio-diesel Zero-energy modular housing Water treatment