6/16/2015L.A Buffet1 L.A. Buffet Restaurant L.A. Buffet Restaurant Janet Chiwele NingXin Huang Joanna Mnich Olena Olenchuk AKM Shafiuddin

6/16/2015L.A Buffet2 Agenda Mission Objective Management team Marketing Location &Layout Finance Personnel Conclusion

6/16/2015L.A Buffet3 Mission To offer enjoyable dinning experience, support by excellent customer service

6/16/2015L.A Buffet4 Objectives for five years Increase sales by 5-10% annually Hire professional accountant Hire assistant operation manager

6/16/2015L.A Buffet5 Management Team Shafi – founder & owner Accounting degree from U of L Mentor – consulting team

6/16/2015L.A Buffet6 Agenda Marketing Location &Layout Finance Personnel Conclusion

6/16/2015L.A Buffet7 Target Market Middle & Low income families Students local business people

6/16/2015L.A Buffet8 SWOT Analysis Strength Unique style Few competitors Weakness Little experience Limited Budget Opportunity Fast Growing city Potential market Threats Lots of exiting restaurants

6/16/2015L.A Buffet9 Marketing Mix Product: Buffet style home-style modern Canadian and world cuisines Price competition-based pricing Place Mayor Magrath Drive, south Lethbridge Promotion Newspaper, yellow page Flyers Coupons, frequent user card

6/16/2015L.A Buffet10 Agenda Location &Layout Finance Personnel Conclusion

6/16/2015L.A Buffet11Location

6/16/2015L.A Buffet12Layout

6/16/2015L.A Buffet13 Agenda Finance Personnel Conclusion

6/16/2015L.A Buffet14 Financials Market potential: $ Market share: 0.55% Market share in revenue: $

6/16/2015L.A Buffet15 L.A Buffet projected income

6/16/2015L.A Buffet16 L.A Buffet projected cash flow

6/16/2015L.A Buffet17 Financing Start-up cost: $ Equity: $ Bank loan: $ at 8% annually Amortized installment fixed rate loan from the Royal Bank 7 years for repayment Monthly payments of $623.45

6/16/2015L.A Buffet18 Agenda Personnel Conclusion

6/16/2015L.A Buffet19 Personnel Administrative structure: Owner/Manager 2 Chefs 2 Cooks 3 servers Host/bartenders Kitchen assistants

6/16/2015L.A Buffet20 Organizational chart Owner / General Manager Chefs Cooks Kitchen Assistants Servers Hosts /bartenders

6/16/2015L.A Buffet21 Operation Hours Open Monday-Friday 11:00 a.m.-11:00 p.m. Open Saturday & Sunday 11:00 a.m. – 12:00p.m

6/16/2015L.A Buffet22 Hiring Process Recruitment: Channel of recruitment Newspaper advertising, Educational institutions, Employment agencies, Walk-ins Job applications forms will be collected based on this, the person with the skills and experience needed would be hired.

6/16/2015L.A Buffet23 Hiring process Training: Formal training On-job training for first few weeks. Evaluation &Feedback: The first three months observation of performance Evaluation given each month; Provide guidance for the job; Answering questions, getting or giving feedback.

6/16/2015L.A Buffet24 Structure L.A. Buffet is a creative idea of the sole owner Shafi Simple organizational structure. Accounting and payroll functions done in house by the owner/manager

6/16/2015L.A Buffet25 Conclusion New and healthy concept Provide unlimited healthy food Located in South Lethbridge Targeting mid, low income families, students, local business people

6/16/2015L.A Buffet26 Questions ???