OKDPA14 – Relationship Marketing (2cr/3ects cr) DIB3&4SN, period IV / 2005-06 Times: Rooms: Your tutor: Ismo Koponen, Mr

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OKDPA14 – Relationship Marketing (2cr/3ects cr) DIB3&4SN, period IV / Times: Rooms: Your tutor: Ismo Koponen, Mr

RelMar – Itinerary Wk One (11/04), Intro to Relationship Marketing -Introduction Chapter of TextBook Wk:s Two – Six, Different views on RelMar -articles and books; from Grönroos to Kotler -Conclusions Chapter of TextBook Exam: May 4:th, 2006

RelMar – DIB1SN’s Goals for the Course See Study Handbook for background info -

RelMar, Wk One First session: Introduction to the topic -basic concepts of RelMar Second session: Intro continued -basic ideas of RelMar Models and Definitions from Christopher et al.: ”Relationship Marketing - bringing quality, customer service and marketing together”