Blue 6 Team Members: Ervin Perez Wei Lin Yu Aryeh Pearlman Tashana Lawrence Johnny Solinos Theo Lane Jacob Ehrenpreis

For New York City Audubon, what are the issues in the case? Has NYCA’s identity been stolen? Has NYCA’s identity been stolen? Does NYCA have ample funding and membership? Does NYCA have ample funding and membership? Are they prepared to handle future environmental problems? Are they prepared to handle future environmental problems?

What opportunities does the Pale Male incident offer to New York City Audubon to advance its goals? (List three) Strengthen membership and fundraising Strengthen membership and fundraising Increase awareness of NYCA and spread knowledge of their mission Increase awareness of NYCA and spread knowledge of their mission Solve their identity crisis Solve their identity crisis

Solutions to Issues Raised in the Case (Opportunity 1) Publicity, publicity, publicity Publicity, publicity, publicity Strong advertising campaign Strong advertising campaign Generate media awareness of NYCA activities Generate media awareness of NYCA activities Free publicity through current events and media Free publicity through current events and media

Solutions to Issues Raised in the Case (Opportunity 2) School awareness events School awareness events Increased exposure to Pale Male Increased exposure to Pale Male

Solutions to Issues Raised in the Case (Opportunity 3) Establish protocol for other environmental crises. Establish protocol for other environmental crises. NYCA takes jurisdiction NYCA takes jurisdiction

Why we think our recommendations will work! Knowledge is Power Knowledge is Power If NYCA is at the forefront of people’s minds as a Local Group, it will be easier to generate revenue and membership If NYCA is at the forefront of people’s minds as a Local Group, it will be easier to generate revenue and membership

In conclusion Pale Male presented a unique and profound opportunity for the NYCA to step back and look at itself and how it can be more a more effective organization. Pale Male presented a unique and profound opportunity for the NYCA to step back and look at itself and how it can be more a more effective organization.