Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Chapter Ten

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Speech Evaluation INTRODUCTION 1.Gain attention and interest 2.Introduced a topic early 3.Related topic to audience 4.Established credibility 5.Previewed body of the speech

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Speech Evaluation BODY 1.Main points are clear 2.Main points are fully supported 3.Organization is well planned 4.Language is accurate 5.Language is clear 6.Language is appropriate

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Speech Evaluation DELIVERY 1.Begins speech without rushing 2.Maintains strong eye contact 3.Avoids distracting mannerisms 4.Articulates words clearly 5.Uses pauses effectively 6.Uses vocal variety to add impact 7.Communicates enthusiasm/passion

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Speech Evaluation CONCLUSION 1.Prepares audience for ending 2.Reinforces central idea 3.Vivid ending

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Speech Evaluation OVERALL EVALUATION 1.Met assignment 2.Topic is interesting and challenging 3.Specific purpose is well chosen 4.Speech completed within time limit 5.Held interest of audience 6.What did the speaker do most effectively? 7.What should the speaker pay attention to next time?

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Why is it important to learn how to become an effective public speaker? Work Promotion Community School Effective public speaking is a key tool in being a good communicator.

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. What concerns you about giving public speeches? Anxiety Picking a topic Fear

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. How to choose a topic Choose a topic early If you can, choose a topic that interests you Sources for material? Newspapers, magazines, books, web Events Special interests, personal experiences, hobbies

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Steps 1.Define your purpose Influence your audience To inform To entertain To persuade They interrelate. How?

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Purpose 1.Write out your purpose statement The purpose of my speech is to… How do you want the speech to affect the audience? What’s the response you want from your audience? After watching my speech I want the audience to…

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Purpose Be specific “Knowing about” something would be too vague. Example: After watching my speech about local TV news, I want the audience to know how to submit stories so they will be covered.

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Purpose Purpose statement should be realistic

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Thesis Statement Tells you what the central idea is. What you want the audience to remember. Usually delivered to the audience.

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Example Topic: Local TV news Purpose: To inform and entertain Specific Purpose: How to get stories covered on the news Thesis Statement: If you don’t follow specific guidelines, it’s almost impossible to get a story covered on the news.

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Analyze the Speaking Situation The audience The occasion Speech must be appropriate to both

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Analyzing the audience enables you to adapt your speech to your listeners. Analyzing the occasion enables you to customize your speech to its circumstances as a unique event.

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Analyzing the Audience ID what motivates your listenersID what motivates your listeners What they want, need & expect.What they want, need & expect. Present from their perspectivePresent from their perspective Age Gender Project appropriate styleProject appropriate style

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Analyzing the Audience How many will be present?How many will be present? Why listen to you?Why listen to you? What do they need?What do they need? How much do they already know on the topic?How much do they already know on the topic?

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Analyzing Audience Attitudes & Beliefs Attitude: Predisposition to respond to something in a favorable/unfavorable way. Belief: Underlying conviction about the truth of something. Value: Deep-rooted belief about a concept’s inherent worth.

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. The Occasion Every occasion is unique! Time Place Audience expectations

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Time Length of time Time of day/night Date significance?

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Place Look at it How can you use it to your advantage? What needs to change? Get there early

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Audience Expectations School: High level of thought and intelligence Meet people early: Personal introductions

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Calming the Jitters Some nervousness can give you energy.Some nervousness can give you energy. Practice. Be familiar with material.Practice. Be familiar with material. Visit the room where you’ll present.Visit the room where you’ll present. Have a dress rehearsal in the room.Have a dress rehearsal in the room. Deep breathing.Deep breathing. Greet the Audience. Get there early.Greet the Audience. Get there early.

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Calming the Jitters Take a walk.Take a walk. Open with a story you feel comfortable telling relating to the topic.Open with a story you feel comfortable telling relating to the topic. Your audience wants you to succeedYour audience wants you to succeed Don’t apologize for being nervous!Don’t apologize for being nervous!

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Researching Information Internet Library Interviews Personal observation Survey research

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. Your Speech for this class 5-7 minutes You will inform the audience of new information on a current event. Library Research and a typed outline are required for this assignment (worth 25 points of the 150 speech grade).

Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc.Understanding Human Communication, Ninth Edition Adler/Rodman Copyright © 2006 by Oxford University Press, Inc. GREAT SPEECHES PassionPassion RapportRapport Talk from the heartTalk from the heart EngageEngage InteractiveInteractive RelevanceRelevance