A car sharing option at Davis Alexandra Ochev Erwin Kong Corrina Schlaile Jennifer Goldsmith Ora Sraboyants Allie Manko

What is Flexcar? Flexcar is a car-sharing program to be implemented in Davis as early as Spring 2007 Easy access to a vehicle for a few days or even a few hours

How does it work? Reserve online or over the phone Pick up and drop off at specific location Application fee, membership fee and hourly rates

Charge Determine interest in the Flexcar program Effective marketing strategies Complete research requested by our sponsor

Goals Survey campus in regards to Flexcar program Establish marketing proposal for our sponsor Make sure Flexcar is successfully implemented in Davis!

Purpose Alternative method of transportation Discourage students, faculty, and staff who might bring their cars to Davis

Advantages Hybrid cars more environmentally friendly Transportation to internships/other activities Fewer cars in Davis Gas, insurance and maintenance included

Davis Specifics UC Davis students, faculty and staff Eight Vehicles The role of TAPS in the Flexcar program

Surveys and Their Purpose Quick poll Long Survey Designed to measure demand and determine the factors affecting demand Data used for the marketing proposal

Quick Poll Survey Results N= 4,694

Follow Up Questions YES: -Weekend getaways (85%) -Shopping (68%) -Work (55%) NO: -Have a car in Davis (72%) -No need (44%) -Public transit (26%) MAYBE: -Price (92%) -Ease of renting (77%)

Distribution N = 4,

Long Survey Results N = 200

Long Survey Results N = 200

Long Survey Results N = 200

Our Proposed Marketing Plan Unitrans: Interior and exterior signs California Aggie: Quarterly ads~65 days Facebook: 50,000 flyers The Aggie Pack: Promotional giveaways, s, Game sponsorship

We would like to extend a special thank you to everyone at TAPS especially Roberta Devine, Susanne Strand and our sponsor Clifford Contreras. We would also like to thank Carrie Devine and Ann Orel for their guidance and support.