HAS 3020 Session 9

Marketing Plan Review Executive summary Situation analysis Objectives and goals Action plans Budget Evaluation

Action Plans Operational plans, programs, activities Marketing mix Calendar of events

Budgets Resources Processes Activities Evaluation

Sample Budget Staff Coordinator $25,000 Assistant (half-time) 10,000 Ad agency fee 5,000 Supplies 2,000 Advertising costs Billboards 50,000 Radio 25,000

Sample Budget Pamphlets Design 2,500 Printing 7,500 Mailing 5,000 Open House Food 2,000 Promotional gifts 5,000 Screening kits 10,000

Sample Budget Evaluation survey 5,000 Total $ 154,000

Plan evaluation Process Outcome

Activity Monitoring ad campaigns