Glenn Ward GPM - Engineering Windows Division, Microsoft Corp Windows 7 Device Partner Event - December 2009

Describe how we got here – and ‘the new Windows’ Review 3-Day agenda – goals; what you’ll learn Kick-Off Agenda Underscore development paradigm - Quality over timeline Timeline over features Describe go-forward partnering

What’s in store…

Feedback From Users & Partners Customer & Partner Research Top Customer & Partner Needs “I just want it to work.” “I want an OS that gets me to my stuff faster, and then gets out of my way.” “Make the tasks I do everyday easier.” [Partners] – “Make it easy for my users to discover my [products], and cool things they can do.” “I like the idea of being able to do new things, but only if I don’t have to spend a lot of time figuring them out.” What Should We Build Identify most important customer needs What & How Should We Deliver Core Message Identify what messages customers want to hear How Do We Talk To Specific Target Audiences Validate what resonates by target audience

Everyday Tasks are Faster & Easier New Things Possible More intuitive navigation Simpler home networking Improved device experience Keep your life in sync with Windows Live Faster Web browsing with IE8 More choices in how you interact with your PC Easier to enjoy photos, music & videos almost anywhere Easy upgrades with Windows Anytime Upgrade Windows 7 Goals Customers Told Us What They Wanted & We Listened Works The Way You Want Faster & more responsive Broad compatibility More reliable Fewer interruptions Reflects your style

Windows 7 memory consumption is independent of number of open windows Memory Consumption Comparison (Lower = better) Windows Vista Windows 7 Works The Way You Want

Laptop operating time improvements (Taller = better) System A System B System C DVD Rundown Battery Life (Minutes) Windows Vista SP1Windows 7 Works The Way You Want

“Great with Devices”

Works The Way You Want New Things Possible Faster & More Responsive Broad Compatibility More Reliable Fewer Interruptions Reflects Your Style More choices in how you interact with your PC Easier to enjoy Photos, Music & Videos almost anywhere Easy Upgrades with Windows Anytime Upgrade Windows 7 Goals Customers Told Us What They Wanted & We Listened Everyday Tasks are Faster & Easier More intuitive navigation Simpler home networking Improved device experience Keep your life in sync with Windows Live Faster Web browsing with IE8 Works The Way You Want New Things Possible Faster & more responsive Broad compatibility More reliable Fewer interruptions Reflects your style More choices in how you interact with your PC Easier to enjoy photos, music & videos almost anywhere Easy upgrades with Windows Anytime Upgrade

Larger, customizable taskbar with previews Get to devices, documents, applications & tasks faster with jump lists Intuitive ways to arrange windows “Help me find what I need faster.” Everyday Tasks Are Faster & Easier Discoverability & Intuitive Navigation

Everyday Tasks are Faster & Easier Works The Way You Want Faster & More Responsive Broad Compatibility More Reliable Fewer Interruptions Reflects Your Style More Intuitive Navigation Simpler Home Networking Improved Device Experience Keep Your Life in Sync with Windows Live Faster Web Browsing with IE8 Everyday Tasks are Faster & Easier Works The Way You Want Faster & more responsive Broad compatibility More reliable Fewer interruptions Reflects your style More intuitive navigation Simpler home networking Improved device experience Keep your life in sync with Windows Live Faster Web browsing with IE8 Windows 7 Goals Customers Told Us What They Wanted & We Listened New Things Possible More choices in how you interact with your PC Easier to enjoy photos, music & videos almost anywhere Easy upgrades with Windows Anytime Upgrade

Get more from your devices with a single, intuitive interface providing easy access to status, options, & tasks Device Stage A single place to access all of your connected & wireless gear “I am not really familiar with all the capabilities my devices have” Makes New Things Possible Improved Device Experience Devices & Printers Note: implementation dependent on device manufacturer

Makes New Things Possible Improved Device Experience Note: implementation dependent on device manufacturer

Play your content easily on your networked devices around the home. Access your media library from any PC in the home. “My music, photos and video live across multiple PCs. Its hard to access it from my TV, my other PCs, my stereo and gadgets - at home and when I’m away.” Makes New Things Possible Easy To Enjoy Your Photos, Music & Videos Anywhere

We listened, acted & solved real needs We’re delivering the best device & system experience possible Keeping Our Promise To Customers & Partners We’re excited to help you with Windows 7, and partner with you on what’s next in Windows

Windows 7 Press …the new Windows is not only the best operating system that Microsoft has ever produced. It is arguably the fastest, most intuitive, and most useful consumer desktop OS on the market today - Farhad Manjoo, Slate Looks like 7 is a lucky number after all. - David Pogue, New York Times Windows 7 is darn good…very good. - Yobie Benjamin, San Francisco Chronicle

Windows 7 Momentum Windows 7 has broken the 4% market share barrier in less than three weeks, a mark that took Windows Vista five months to reach… -Computerworld According to NPD’s weekly tracking service, Windows 7 software unit sales in the U.S. were 234 percent higher than Vista’s first few days of sales. -NPD Group, Inc.

Device Stage Press Device Stage …It was the ultimate in Plug and Play. The demo showed how easy it was to import pictures once the camera was connected - Samara Lynn, ChannelWeb The new Device Stage makes managing peripherals significantly easier… - Seth Rosenblatt, CNET

Great…when supported Or take the new Device Stage screen. When you connect a gadget to your PC, you’re supposed to see its actual photograph, model name and list of relevant features. But until all the gadget makers get on board, you sometimes see only generic icons here -David Pogue, New York Times Device Stage Gadget Interface is Gorgeous (When Supported!) -Wilson Rothman, Gizmodo

Lighthouse Device Technologies Device Stage Printers, media players, phones & cameras Play To TVs, stereos, DMRs & picture frames Windows Connect Now Network devices HD Imaging Printers & digital cameras Media Center TV tuners, extenders & remote controls DirectX 11 Video cards Windows Touch External monitors

Windows Hardware Ecosystem Vendor states that it works Product passes Microsoft quality tests Product builds on new features of Windows 7 Logo Lighthouse Compatible MarketingMarketing

Consistency throughout lifecycle from planning to release Focus on customer feedback & research Windows Has Changed! Quality over timeline Timeline over features Targeted marketing to customers

Customer Feedback From Consumers Top 5 Customer Needs “I just want it to work.” “I want an OS that gets me to my stuff faster, and then gets out of my way.” “Make the tasks I do everyday easier.” “Don’t tell me about every new feature. Just tell me about a few that will make my life easier.” “I like the idea of being able to do new things, but only if I don’t have to spend a lot of time figuring them out.” Windows 7 Goals Everyday Tasks are Faster & Easier Works The Way You Want New Things Possible

Better performance Faster startup & shutdown Quicker task management Improved battery life Closer development with PC Manufacturers and Hardware Partners Works The Way You Want Faster & More Responsive “I want my PC to be fast and responsive.”