Display Advertising ARBOsocial Departament SEM in structura ARBOinteractive Dezvoltarea si management ul campaniilor CPC prin: Principalul sistem de.

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Presentation transcript:

Display Advertising ARBOsocial

Departament SEM in structura ARBOinteractive Dezvoltarea si management ul campaniilor CPC prin: Principalul sistem de publicitate al motorului de cautare Google Reclama apare pe pagina de cautare Google sub forma de “linkuri sponsorizate”, iar pe reteaua de continut sub forma de “anunturi Google”. Sistemul Etarget face posibila aparitia reclamei pe 220 de portaluri romanesti. Se pot servi : Anunturi text Anunturi text + imagine Publicitate contextuala in reteaua de site-uri ARBOcontext Publicitate pe paginile de profil din reteaua sociala Facebook

Promovare PPC prin media locala ARBOcontext Google AdWords

Cuvinte subliniate Evidentierea cuvintelor cheie din text La mouse over se declanseaza aparitia bubble-ului  Ideal pentru generarea de trafic/brand awarness/comunicare  Se pot servi bannere:  text  imagine  text+imagine  flash  video  VIP

Bubble text: Textul reclamei poate sa contina pana la 100 caractere. Bubble cu text si imagine Se pot incarca imagini de tip PNG,GIF, JPG de max 30 kB.

Bubble flash: Dimensiunea fişierului de tip SWF este max. 250x250 pixeli si max. 150 kB

Bubble video Este format din: Link catre website-ul tinta; Titlu bubble; Textul reclamei; Link tinta afisat in bubble; Video(de tip FLV, max 1024 kB).

Bubble VIP Dimensiunea fişierului de tip SWF este max. 300x300 pixeli si max. 150 kB

Bubble VIP

Pasi campanie: stabilire mesaj, definire cuvinte cheie, alegere formate publicitare, targetare Cand se recomanda? - transmiterea unui mesaj publicitar clar - schimbarea /intarirea perceptiei consumatorului prin asocierea produsului cu cuvintele dorite - creare de branding - campanie comunicare integrata Avantaje Tarifare CPC (cost per click) Costuri reduse Control permanent al campaniei

Google AdWords (search)

Google AdWords (Content Network- AdSense)

De ce si pentru ce Google AdWords? De ce? targetare tarifare CPC o campanie buna poate tine loc oricand partii de SEO a site-ului etc Pentru ce? Vanzari Leaduri Trafic Comunicare

Efectele comunicarii pe Google

ConcluzieConcluzie TV Print Online Radio Outdoor

Aurora Toma Project Manager Mobil: Phone: Fax: