UMFK E-Commerce Degree Tony Gauvin Assistant Professor Of E-Commerce, UMFK

A Definition of E-Commerce  An attempt to increase transactional efficiency and effectiveness in all aspects of the design, production, marketing and sales of products or services for existing and developing marketplaces through the utilization of current and emerging electronic technologies

E-Commerce Degree Program  Combination of Technical Skills and Management know-how  Prepares students for Technical Leadership Roles Cadre (team) building Broad-based technical underpinnings with one or two specialist areas Understanding of implications of E- Commerce within an organizational context and within broader social issues

Specific Goals of E-Commerce Degree Program  Prepare students to create and maintain electronic commerce initiatives in different size firms.  Provide student with broad based, objective exposure to current technologies in the E-Commerce Arena including the following Networks and Network security Systems Analysis Systems Management Internet Programming HTML and DHTML XML Active Server Pages JAVA and JavaScript VISUAL Basic and VBscript Microsoft’s.NET initiative Databases Internet and Intranet Architectures  Provide students with technical and analytical skills to make good decisions regarding E-commerce initiatives  Provide students with the management; project planning, financing and marketing skills to successfully take an e-commerce initiative from conception to implementation  Provide students with an understanding of the Social and Legal impact of E- commerce on Modern Business Climates  Through Seminars, Simulators and Internships, provide an opportunity for students to work, learn and explore in environments very similar to what they will experience when they ingress into the job market.  Provide an outreach program for local and regional firms to get access and exposure to current E-commerce trends and technologies.

Student Outcomes  Liberal Arts Approach Genesis Analysis Synthesis Articulation Actualization Managerial Abilities Technical Skills

Genesis  Entrepreneurship  The ability to create, articulate and market an E-Commerce initiative  Leadership

Synthesis  Ability to conduct independent research  The ability to absorb new bodies of knowledge and understand the relationship and impact of the new body of knowledge on existing knowledge

Analysis  The ability to analyze existing firm’s business models for suitability for E- commerce initiatives  The ability to analyze existing or proposed E-Commerce initiatives for suitability to a firm’s needs and desires.  The ability to reason critically and be doing so determine the probability of success of an E-Commerce initiative

Articulate  The ability to be an effective communicators using multiple mediums individually and collectively Oral Written Electronic

Actualization  The ability to make things happen  Goal setting  The ability to move ideas and concepts from the theoretical to a viable application

Management Abilities  Financial  Ethical  Marketing  Human Resources  Leadership  Project planning and management  Operations management

Technical Skills  Programming Procedural & Scripting Object Oriented Markup Languages  System analysis Needs assessment System design and Specification Project Management  Networks Design Administration Security  Databases Design Transaction programming Administration