Digital Media Text

Text Text in History Text came into use about 6,000 years ago

Text Text in History Text came into use about 6,000 years ago Johann Gensfleisch zum Gutenberg’s printing press revolutionized text in the 15 th century

Text The Power of Meaning  Titles  Menus  Navigational aids Words must be chosen carefully Words appear in: Test the words you plan to use Keep a thesaurus handy

Text Typeface vs. Font A family of graphic characters that includes many sizes and styles is called a Typeface. The specific size and style of type within a type family is called a Font.

Text Using Text in Multimedia  Typeface Type terminology: Arial Courier Times

Text Using Text in Multimedia  Typeface Type terminology: Italic Bold Underline  Font  Style

Text Using Text in Multimedia  Typeface  Font  Style Type terminology: Leading  Point  Leading

Text Using Text in Multimedia  Typeface  Font  Style Type terminology:  Point  Leading  Kerning

Text Using Text in Multimedia  Character metrics Type terminology:

Text Using Text in Multimedia  Character metrics Type terminology:  Case  Serif versus sans serif serif sans serif

Text Using Text in Multimedia Designing with text  Strike a density balance  Consider legibility when choosing fonts  Avoid too many different faces  Adjust leading and kerning for readability  Explore colors and backgrounds  Use anti-aliasing

Text Using Text in Multimedia Designing with text  Minimize lines of centered text  Use distorted layouts to grab attention  Surround headlines with white space  Distinguish text links with colors and underlining  Make efficient use of screen real estate  Use drop caps and initial caps

Text Using Text in Multimedia Designing with text Menus for navigation

Text Using Text in Multimedia Designing with text Menus for navigation Buttons for interaction

Text Using Text in Multimedia Designing with text Menus for navigation Buttons for interaction Fields for reading PortraitLandscape

Text Using Text in Multimedia Designing with text Menus for navigation Buttons for interaction Fields for reading HTML documents

Text Using Text in Multimedia Designing with text Menus for navigation Buttons for interaction Fields for reading HTML documents Symbols and icons

Text Using Text in Multimedia Designing with text Menus for navigation Buttons for interaction Fields for reading HTML documents Symbols and icons Animating text

Text Computers and Text Macintosh screen resolution = 72 pixels per inch The font wars  Adobe PostScript  Adobe Type Manager (ATM)

Text Computers and Text Macintosh screen resolution = 72 pixels per inch The font wars  Adobe PostScript  Adobe Type Manager (ATM)  TrueType (TT)

Text Computers and Text Macintosh screen resolution = 72 pixels per inch The font wars Font foundries Managing fonts

Text Computers and Text Character sets  ASCII character set  Extended character set  Unicode

Text Computers and Text Character sets Mapping text  Across platforms  Across languages  Special characters in HTML © makes ©

Text Creating Your Own Type ResEdit

Text Creating Your Own Type ResEdit Fontographer

Text Creating Your Own Type ResEdit Fontographer Making pretty text

Text Hypertext and Hypermedia Hypermedia provides a structure of links Hypertext words are linked to other elements Hypertext is usually searchable

Text Hypertext and Hypermedia Hypermedia structures  Hypermedia elements are called nodes  Nodes are connected using links  A linked point is called an anchor