Lund New Product Development Group One: Adam Abel, Brent Ilott, Matt Williamson

Background Lund’s grill division originally started in 1995 as Trenz, locally owned and operated in Bakersfield Trenz operated as one of the largest manufacturer of aluminum automotive accessories Went bankrupt in 2004 due to poor management, NOT SALES. Lund purchased Trenz in 2004 as an expansion opportunity to add to its expansive line of automotive accessories already sold.

Problem Statement Examined Lund’s new product development process Toured productions facility Identified key process “weak links” currently in implementation Recognized areas of immediate process alterations, and techniques of execution.

Current Situation Deadlines are not being met KBM not in effect Inefficiencies between departments Lack of consistency in processes

Lund calls the grill division with order quantity Perform Measurements Identify grill styles & points of measurement Measure grill openings Import CAD data & design first test cut Fit up first test cut and take measurements Repeat Test Cut Determine mounting method & merge into design Develop Engineering Drawings Does test cut fit? Determine Vehicle model/year for grill design Cut first prototype Fit up prototype Run Final Costs and submit to Marketing Cost Estimate Approval Generate Cost Estimate Develop Instruction Sheet YES NO YES NO Completed Grill Order

Root Causes Technology Goal Conflict Communication Lack of Standardization

Improvements & Progress New technology Better communication SOP Development Common Goals