2009 Marketing Case Competition Information Session November 3, 2009 $2500 First Prize! $1000 Second Prize!

Agenda What’s a Case Competition? Logistics Secrets for Success Questions

What is it? A week-long competition to solve a real business question from the pharmaceutical industry. Requires marketing, scientific, and strategic insight.

Why Participate? Meet new people & work on interdisciplinary teams Networking & recruiting opportunities Presentation, casing, & teamwork experience Great interview stories Cash prizes!!!

Team Formation 2 – 5 individuals per team At least one SOM student per team, but no more Team building mixer at 8pm Google doc to help find teammates Sign up individually or as a team

Important Dates Registration deadline: 6pm Teams finalized: 11/9 Case distributed to teams: 11/ 9am Final slides due: Judging & presentations: 11/20 Results & networking dinner: 11/20

Judging PowerPoint presentation of up to 10 slides – Up to 5 appendix slides for questions At least 2 team members must present 10 minutes for presentation, followed by up to 10 minutes of Q&A from judges Judges panel will include scientists, marketers, and consultants – BI will be using the event as a recruiting campaign for its CT R&D unit

Secrets for Success Start early/budget your time Leverage everyone’s strengths Read the case carefully Recommendations should be both quantitative & qualitative State (& justify) your assumptions clearly Content counts, but so does presentation Be prepared for questions

Questions?