“GRILL WITH THE BEST AND DRINK WITH THEM TOO” Cookout Kings Inc.

Value Proposition For adults enjoying backyard barbeques Who demand the convenience for an outdoor kitchen Cookout Kings Inc. is a product oriented industry That provides the essential needs for a complete backyard barbeque Unlike stand-alone grills and beer meisters Our business is here to supply a great grill with the convenience of a beer meister Is available at all retail home centers

Mission Statement “ To serve our customers with a high quality grill incorporating innovative and unique alternatives to your grandfather’s grill. We also want to serve our employees with the up most knowledge and training. While maintaining our high integrity towards our customers and employees, we will also provide a high rate of return to our investors. We give back to the community through donations and fundraisers.”

Executive Summary Who- Adults enjoying backyard barbeques What- Combination of beer meister and grill Where- Available on-line and home improvement stores (Home Depot and Lowes) When- Products available year round with discounts in non-peaks months (winter) How- Manufacture and ship to retailers from warehouse in Taylor, Pennsylvania Why- To attract attention at summer cookouts

Internal Factors System Processes Management and Culture Structure Resources

External Factors Suppliers-local metal shops in the industrial park Labor Force- Shareholders- Society Technology Government Economy