Place Theme “What sets the site apart and gives it identity”

Place Theme  Remember Scale  A location and therefore a place can be:  quite small in spatial extent  quite large in spatial extent  Landscape Features  Physical  Human Built  Be careful of stereotypes  Place characteristics may tend to be stereotypical  Appalachian Hill Billy  U.S. States  look at the back of the State Quarters  Postage Stamps commemorating States

Place Theme: Physical Character  Terrain – Relief  Sedona, Arizona: Red Rocks  Montana: Big Sky Country  Precipitation: Desert regions  Water features:  Lakes & Minnesota  Sunshine:  Sunshine state: Florida  Soils:  Oklahoma: Red Carpet Country  Animals and Vegetation  Flowers: Blue Bells of Texas

Place Theme: Human Examples  Agriculture  Wisconsin: the Dairy State  Georgia: the peanut state  Religion  Utah and “Mormonism”  Israel and Judaism  Architectural Structures  Sidney opera house  Music Traditions  Memphis and the Blues  New Orleans and Jazz  Clothing traditions  India: Sari  Ethnicity  South Louisiana and Cajun

Examples of Place Characteristics  Paris  Notre Dam Cathedral  Eiffel Tower  San Francisco  Cable Cars  Roads with steep inclines  London  Double Decker Busses  Red letter boxes  Big Ben

What Characteristics Identify Kansas as a Place  Physical Characteristics  Flatness  Wind  Dry  Tornadoes  Blizzards  Grasslands  Sunshine  Blue skies

What characteristics identify Kansas as a Place  Built landscape features  Agriculture: wheat Fields  Co-op elevators  Limestone buildings

Marketers and Sense of Place