06 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01

Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising. Membuat ‘summary’.

Outline Materi

Quote of the Week

Definition of Advertising

1. Introduction

Which advertisement do you like best ? Why?

Good & bad advertisement What makes a good advertisement ? Do you think that the advertising practices described are acceptable ? Which of the statements do you agree with ?

Book Answer comprehension questions to check understanding of topic vocabulary and concepts.

In class / Assignment: Discuss good and bad advertisements and the effects of advertisements. –See Assignment 06-01: Discussion

2. Vocabulary

Advertising media & methods Media Methods Verbs

Book: Use vocabulary to describe advertising media and methods.

In class / Assignment: Discuss the media and methods used in advertising. –See Assignment 06-02: Discussion Board Activity

3. Reading

Outdoor advertising Segments Soaring Mass market TV slot Kiosks

Book: Read the article "Outdoor advertising - A breath of fresh air" and extract information about one form of advertising.

Outdoor advertising Billboards Transport Street furniture –Bus shelters –Public toilets

4. Listening

Book: Listen to a business expert speak about successful advertising and extract meaning. Andrew Pound - a marketing manager for Kraft Jacobs Suchard

In class / Assignment: Write a summary comparing the marketing strategies of two carmakers. –See Assignment 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies

Summary

Assignments 06-01: Discussion 06-02: Discussion Board Activity 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies Due next week