1 Windows Azure – Why not? Eric Nelson Application Architect | Microsoft UK |

2

3 Cloud Computing

off on = £

6

7

8

Improve business agility and shorten time to market Cloud computing is here to stay £ £ £

Usage Compute Time Average Inactivity Period “On and Off “ Compute Time “Unpredictable Bursting“ Average Usage Compute Time “Growing Fast“ Compute Time Average Usage “Predictable Bursting“

TIME IT CAPACITY Actual Load Allocated IT-capacities Too Much Power Not Enough Power Load Forecast

Actual Load Capacity on Demand Lower Capex No capital laying idle No screaming customers Knob goes up... And... down TIME IT CAPACITY Load Forecast

“I want to try something now“ Need to quickly provision new machines for a temporary period of time “Departmental“ Need to quickly provision new machines for a departmental solution Machines Time Machines Time “Just store“Just store data in the Cloud“data in the Cloud“ With all processing elsewhere “Extend to“Extend to the Cloud“the Cloud“ Extend existing applications “Migrate existing applications“ Benefits of reduced operational costs “New hybrid services““New hybrid services“ On-premise and Cloud aka S+S

17 Windows Azure Platform Overview

makes it easy and cost effective to run your applications and store your data inside Microsoft Data Centres using existing skills and integrate with your existing on-premise applications

North Central USA South Central USA Northern Europe Western Europe Eastern Asia Southeast Asia

21 Dublin First Mega Datacentre built outside the US On-line on July 2009 Cost $500 million, 303K+sq ft facility and growing EU Datacenter Best Practice Award Winner Stand-alone Server Pods Environmentally Sustainable Free Air-Cooling via Air-Side Economization 50% less energy use vs. traditional facilities 1 % water use vs. traditional facilities 5.4 MegaWatts today, 22.2 MW for future use With Local Presence…With Local Presence…

22

23 Transitioning to Cloud Computing

24

25

26 Navigating the Business Changes for ISVs Moving to the Cloud Succeeding with SaaS Webinar SeriesSucceeding with SaaS Webinar Series

27

28

31

Pass Qualification Process Ready App or Data with Publishing Kit Pass Qualification Process Ready App or Data with Publishing Kit Submit Commerce Ready App or Data Sign Online Agreement Get Published Submit Commerce Ready App or Data Sign Online Agreement Get Published Start selling 80/20 Revenue Share Start selling 80/20 Revenue Share

35 Getting help from Microsoft

38