What is Social Media?  Definition  Myspace & AOL instant messenger  Facebook  Linked In  Twitter  Blogging

Who are the faces of Social Media  Chris Brogan  Pete Cashmore  David Mermon Scott  Mark Zuckerberg

Chris Brogan – Social Media Guru  Wrote best-selling book “Trust Agents”  Blog is in the Top 5 of the Advertising Age Power150  Over 160,000 followers on Twitter  Wrote for ‘Entrepreneur’ Magazine

Pete Cashmore – CEO of Mashables.com  CEO and founder of the popular blog Mashable Mashable  one of Inc Magazine's 30 Under 30, Forbes' Top 25 Web Celebs  one of Twitter's 40 most-followed pages, with 2 million followers

David Mermon Scott  Wrote: The New Rules of Marketing and PR (2008)  One of the first to claim that traditional marketing was “dead”  Has one of the top Marketing blogs

Mark Zuckerberg – the reason behind my procrastination…  FACEBOOK.

Social Media in Business  Business to consumer Marketing  Branding  Customer Service  Educating the consumer  Statistics of Social Media in Business  Case Studies of Companies who have succeeded in Social Media

Branding  Social Media allows companies to control their ‘image’.  Through the consistent publishing of new content, companies can gradually teach customers who they are.

Customer Service  Customers are able to ask questions and receive answers in ‘real time’.

Educating the Consumer  Social Media picks up where traditional marketing fails.  Social Media allows companies to teach their customers what to think of them. It allows companies to control their audiences perception. For free.  Blurs the line between corporate marketing and small business marketing.

Case Studies of Companies who have utilized Social Media  73/How-Social-Media-Can-Improve-Your-Sales- Process-A-Real-Business-Case-Study.aspx 73/How-Social-Media-Can-Improve-Your-Sales- Process-A-Real-Business-Case-Study.aspx  47/How-Crafters-Transformed-a-Company.aspx 47/How-Crafters-Transformed-a-Company.aspx

Careers in Social Media  Birmingham University – Master’s degree in Social Media  Because Social Media is growing so fast companies are creating new job titles for their Social Media gurus.  Social Media Manager/Digital Communications Manager/Internet Marketing Manager - $35,000 - $70,000

A day in the life…  Must check all social media avenues for comments, postings, etc. that are relevant to your company  Must generate new ideas and content concepts to post consistently  Must check with other company departments to make sure their events are known about.  Always be connected to the internet…

How can Social Media help you  Personal Branding  “The Blog is the new Resume”  Developing your own personal niche  Display your expertise  Utilizing Linked In & Twitter  If companies are going to search you anyways, why not beat them to the punch?

Blog as the New Resume  Tumblr  Wordpress  Blogger Blog Sites Wordpress

Developing your personal niche  Traditional Resumes are redundant  Consider what employers are really looking for when they hire (i.e. personality traits)  Qualities that best fit a company  Beat employers to the Punch  Teach them about what makes you worth their money

How the hell do we measure Social Media?  Social Media Metrics  Google Analytics Free service offered by Google that generates detailed statistics about the visitors to a website. GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, marketing and digital collateral such as links within PDF documents.  Social Media (ROI)

Google Analytics

Is Social Media here to stay? Yep.  ature=player_embedded