Social Portal Social Media Portal CONNECTION DISCOVERY SELF-EXPRESSION.

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Presentation transcript:

Social Portal Social Media Portal

CONNECTION DISCOVERY SELF-EXPRESSION

3.5 years 4.5 years Age U.S. Audience (Millions) Engagement (Minutes per user) Source: comScore Media Metrix, U.S. only, August 2008

122M 5 Culture Vultures Adults 35+ Hispanics Fashionistas Young Professionals Foodies Jetsetters Scenesters Affluent Adults Tree-Huggers Young Adults Auto Enthusiasts Movie Buffs Teens Pop Culture Junkies Activists Adults College Students Moms Gaming Gurus Source: comScore Media Metrix, U.S. only, August 2008

6 Culture Vultures Adults 35+ Hispanics Fashionistas Young Professionals Foodies Jetsetters Scenesters Affluent Adults Tree-Huggers Auto Enthusiasts Movie Buffs Teens Pop Culture Junkies Activists Adults College Students Moms Gaming Gurus Young Adults Young Adults People M uniques 60% reach

Culture Vultures Adults 35+ Hispanics Fashionistas Young Professionals Foodies Jetsetters Scenesters Affluent Adults Tree-Huggers Young Adults Auto Enthusiasts Movie Buffs Teens Pop Culture Junkies Activists Adults College Students Gaming Gurus Source: comScore Media Metrix, U.S. only, August Moms 17M proud parents Age % reach 12.9M are (37% reach)

8 Culture Vultures Adults 35+ Hispanics Fashionistas Young Professionals Foodies Jetsetters Scenesters Affluent Adults Tree-Huggers Young Adults Auto Enthusiasts Movie Buffs Teens Pop Culture Junkies Activists College Students Moms Gaming Gurus Adults M hard-working adults 41% reach Source: comScore Media Metrix, U.S. only, August 2008

Culture Vultures Adults 35+ Hispanics Fashionistas Young Professionals Foodies Jetsetters Scenesters Affluent Adults Tree-Huggers Young Adults Auto Enthusiasts Movie Buffs Teens Pop Culture Junkies Activists Adults College Students Moms Gaming Gurus 9 Affluent Adults 16.8M MySpace users earn 100K+ annually Source: comScore Media Metrix, U.S. only, August 2008

Culture Vultures Hispanics Fashionistas Young Professionals Foodies Jetsetters Scenesters Affluent Adults Tree-Huggers Young Adults Auto Enthusiasts Movie Buffs Teens Pop Culture Junkies Activists Adults College Students Moms Gaming Gurus Source: comScore Media Metrix, U.S. only, August Adults M mature adults 33% reach

Culture Vultures Adults 35+ Fashionistas Young Professionals Foodies Jetsetters Scenesters Affluent Adults Tree-Huggers Young Adults Auto Enthusiasts Movie Buffs Teens Pop Culture Junkies Activists Adults College Students Moms Gaming Gurus 11 Hispanics 7M Hispanics 43% reach Ranks amongst the top 10 online brands for Hispanics online Source: Nielsen//NetRatings NetView July 2008

HyperTargeting

13 LifeStage Targeting

The Momentum Effect: Adidas Integrated campaign to introduce two new brands Campaign included interactive brand community Included media to drive traffic to the community

Momentum Effect Advertising Effect People Impacted Per $100,000 Spent (thousands) "Definitely Will Purchase" Online Advertising MySpace Advertising ROI: Extraordinary 3X 20X PLUS Momentum Effect Source: 1 NEF study, April 2007, commissioned by MySpace, Isobar and Carat

One-Stop Shopping For Customers TICKETS MERCH RINGTONES MP3s STREAMING PLAYLISTING

Source: 1 NPR.com & FEC.com, Q1 2007Campaign Contributions; 2 Federal Election Commission, July The Heavyweight Democratic Contenders For President Tale Of The Tape Hillary Rodham ClintonBarack Obama Age6047 Brand PromiseExperienceChange Campaign StrategyTop DownBottom Up MySpace + Facebook Friends 346,7061,812,321 Total Dollars Raised$235M 2 $389M 2 Est % Raised Online16% 1 28% 1

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