George Filley VP and General Manager Internet/Wireless Group May 2008

2 Mobile Information Revolution  In December 2007, Nielsen mobile reported over 20 million unique users of mobile mapping, local search, and social networking applications. Locally Relevant Dynamic Deeper and Richer Community Generated LOCATION

3  Location Based Services App is the most popular download category in Q with 43% of all downloads to mobile phones and 62% of total revenue  The LBS application share has been growing. Q LBS accounted for 21% of downloads and 31% of revenue. Consumer Reception To LBS Source: Nielsen Mobile Applications Report Q No GPS GPS Share of Downloads: The total number of Applications downloaded for each Title, Category or Type expressed as a percentage of All Applications Downloaded during the reporting period. Share of Revenue: The total revenue from application download for each Title, Category, Type or Carrier expressed as a percentage to all revenue from all Application downloads. US Mobile Subscriber universe includes post-paid, non-corporate liable subscriber from the top 4wireless providers (Cingular, Sprint Nextel, T-Mobile, Verizon)

4 Evolution of Mobile LBS From A User Perspective Near Future -2 years Now  Turn by turn navigation  Local search with location  Vertically Enabled LBS Hardware Value High ServicesPricingAvailability  Premium prices  Limited to decks of 2 Carriers  Turn by turn navigation  Local search with location  Basic map viewer LBS  Falling prices for navigation  Selected subsidized services  5 Top Carriers on deck  Off-deck emerging  Ubiquitous  Pay to use  Subsidized services Content Value High

5 The Scope Of LBS Services Location Based Games Location Based Commerce Location Based Advertising Navigation Turn by Turn Driving/ walking Instructions Find A Friend Locate Another Person Within a Pre- Defined Geographic Area (opt-in) Track My Movement Show Location on Map and Track Movement in Real Time Locate My Child Show Location of My Child (no opt out) Information Services Location is key for application to function Location is an enhancement to the application POI Look-up Points of interest located based on location Social Networking Traffic/Weather Alerts Traffic/weather reports delivered on demand or automatically Emergency/ Roadside Assistance Emergency/ Roadside assistance dispatched based on location of wireless voice call Entertainment Personal Security Mobile Resource Management Asset/ Salesforce Tracking Show Location on Map and Track Movement in Real Time Fleet Management Enterprise Text Messaging

6 End User Expectations for Mobile LBS  “ I want to be able to access it from anywhere”  “I want the information to be delivered to me in real time”  “I want to be able to share the information with my friends at my discretion”  “I don’t really want to pay” Consumer experiences/education with content on the Internet has trained them that they don’t have to pay full boat for content /services

7 The Hybrid Business Model…Maybe Willing To Pay Willing To Pay If Convinced of Value Expect Service To Be Free Difficult Very Difficult Extremely Difficult Search Directory Navigation Games Tracking (Enterprise) Tracking (Consumer) Social Networking User Willingness To Pay Complexity Subsidization Breakpoint

8 Consumer Receptivity to Location Ads Source: Arbitron National In-Car Study – 2003; and NAVTEQ and IPSOS Understanding UnLtd  NAVTEQ research shows: − Consumers are overwhelmingly willing to accept ads in exchange for valued content and applications − Ads are not typically recognized as advertising when embedded within the results page  Arbitron research finds that the drive home is a key venue for impulse purchase decisions and ideal venue for delivery of advertising

9 Emergence of Mobile Subsidization Trend  Connectivity costs are dropping  Device capabilities are increasing − Processing and displays enable rich (higher value) advertising − Audio, touch screens and voice interactivity will eliminate the need for “banner” ads  WAP advertising growing rapidly and 5:1 more valuable per impression than online  Mobile advertising on WAP and some on games  Strong advertiser demand for new and innovative advertising forms

10 Innovation Around Location Horizontal (Point to Point) Vertical (Context) I Am Here, What is Where? Better Here to There Traffic Junction Views 3D City Models Mass Transit Lines Pedestrian Paths Neighborhood Boundaries Speed Zones Travel Guides Fuel Prices Parking Availability Events Weather vertical enabler = new usage of new service horizontal enabler = more usage of current service

11 NAVTEQ Role In Supporting Developers 2006: Created NAVTEQ Network for Developers Ecosystem 2003: Launched LBS Challenge for Developers in North America 2006: Launched LBS Challenge for Developers in Europe 2008: Launched LBS Challenge for Developers in Asia 2007: Executed !st Connections Conference For Developers in North America and Europe

12 Free sample data including beta versions on new content Developer guides, webinars, whitepapers, proprietary research Forums, newsletters, blogs One-on-one technical assistance available NN4D: Best In Class Technical Support

13 The End Game  Its all about location and business model flexibility.  NAVTEQ will continue to innovate around new content to enable developers in the creation of unique / differentiated solutions.  Stay tuned for expanded support capabilities in