RED BULL Company description by the Turtles. Basic Information World‘s biggest energy drink producer Found in 1984 by Dietrich Mateschitz Headquarters:

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Presentation transcript:

RED BULL Company description by the Turtles

Basic Information World‘s biggest energy drink producer Found in 1984 by Dietrich Mateschitz Headquarters: Fuschl am See / Austria Business section: food industry (focused on beverages)

Location Red Bull is sold in 160 countries The production is accomplished by the company Rauch Ltd. in Austria and Switzerland

Size 4613 Employees Turnover in 2009: 3,268 bn. € Sold cans in 2009: 3,921 bn. cans Slow expansion in the past  prohibited in certain countries

History 1982: Didi Mateschitz acquires international license rights of the energy drink brand Thai Krating Daeng 1984: invention of Red Bull Ltd. 1987: Red Bull starts selling in austria 1992: Red Bull GmbH expands to its first foreign markets. 1997: Red Bull enters the US market via California. 2003: Red Bull Sugarfree is introduced 2008: Red Bull Cola is introduced 2009: Red Bull Energy shot is introduced

Branches of the business Energy drink (Sugarfree, Cola…) RB Music Academy RB Sports RB TV Sponsoring

Competitors Burn Dark Dog Power Horse Monster energy Rockstar

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