VSEM – The Virtual 3D Social Experience Museum Max Arends, Doron Goldfarb, Dieter Merkl, Martin Weingartner Electronic Commerce Group VSEM – The Virtual 3D Social Experience Museum Institute of Software Technology and Interactive Systems Vienna University of Technology Favoritenstrasse 9-11/ Vienna. Austria/Europe Tel: +43 (1)

VSEM Funded by the Austrian Science Fund (FWF) Duration of Project: April April 2012 Project Members: Dieter Merkl Max Arends Doron Goldfarb Martin Weingartner Homepage: 2

... What does VSEM stand for? 3

What is the function of a Museum? Purpose of a museum (according to ICOM): acquire conserve researche communicate exhibit the heritage of humanity and its environment for the purpose of:  education  study  and enjoyment ICOM: International Council of Museums 4

so at first we were looking at actual museums

then we wanted to find out... how museums make use of WEB Features to provide a social experience. 6

We looked at websites of art museums Analised them according to 48 categories like: Virtual galleries Database Searches Content Download Cross references Audio and Video information Internal WEB 2.0 Services like Wiki, Blog, Tagging,etc. External WEB 2.0 Services like Twitter, Facebook, etc. Virtual 3D User Environments etc

And found out that: 8 Many museums make use of WEB 2.0 features Integration of WEB 2.0 features like tagging, rating and comments has just begun Very few museums make use of virtual 3D environments Issues about copyrights are of growing concern Many features could be applied successfully to a realtime online collaborative platform as proposed in VSEM... and the results were published and presented at the IADIS WWW/Internet 2009 Conference in Rome

Then we got interested in... »Mobile Devices in a Museum Environment 9

And we found out that... The number of applications on the Itunes-Appstore are constantly increasing: 10

... and that there are very interesting projects 11 like the CHIP Project PEACH Project with Features like Spot Tagging Behind the Scenes Information Recommender systems We represented our research results at the JITT Workshop 2009 in San Sebastian A JITT Journal-paper will be written until March 2010

We combined our experience... Bookchapter for: Handbook of Research on Technologies and Cultural Heritage: Applications and Environments  published in IGI Global  still in review 12

Marius at Minturnae, DROUAIS, Jean-Germain It fixed me like a statue a quarter of a hour or half an hour, I don‘t know which, for I lost all ideas of time, even the consciouness of my existence. Thomas Jefferson 13

Aesthetic Experience and Learning

The Art of Seeing Dimension Perceptual Emotional Intellectual Communicational Strategy Provide as many bridges a possible between the viewer and the art 15

Some Facts about Games The average game player is 35 years old Forty percent of all game players are women. In 2009, 25 percent of Americans over the age of 50 play video games, an increase from nine percent in Entertainment Software Association (ESA) Industry facts.

Informal Learning and Web 2.0 the principles of informal learning and social media match very closely, museum visitors use these tools, visitors want to have more two-way interactions with museums, and the physical and on-line experiences are very closely linked 17 Kelly, L., Museum 3.0: informal learning and social media. Social Media and Cultural Communication Conference, February,

Platform Evaluation Second Life OpenSim O3D Unity 18

VSEM Prototype Challenges Diversity of Languages & Terminologies Semantic Complexity Huge volume of Data Quality of Data CIDOC CRM (Conceptual Reference Model) since 2006: ISO 21127:2006 ( Thesauruses as „controlled vocabulary“ Museum Data

VSEM Prototype CIDOC CRM Event centered approach

VSEM Prototype Thesauruses Getty Vocabularies ( AAT( Arts & Architecture Thesaurus ) ULAN( Union List of Artist Names ) TGN( Thesaurus of Geographic Names ) Iconclass ( Classification system designed for art and iconography

VSEM Prototype VSEM DB VSEM DB follows CRM-based MUSINFO scheme proposed by (Crofts, 2004)

VSEM Prototype Museum Databases Usually not publicly accessible, Proprietary Collection Management Systems Museum Websites ( browsable online collections ) Variations in content and display style Data Aggregator Webservice ( Downloadable Collections „Spreadsheet“ Format Web Gallery of Art ( Data Sources

VSEM Prototype Web Gallery of Art Provides information about ~ artworks by ~2.200 artists RAFFAELLO Sanzio; (b. 1483, Urbino, d. 1520, Roma); The Transfiguration; ;Oil on wood, 405 x 278 cm; Pinacoteca, Vatican; painting;religious;Italian; Transformation of WGA data to VSEM DB

VSEM Prototype

Outlook Prototype development Cooperation with museum professionals Incorporate mobile devices User Evaluation 28