1 Pertemuan 11 Huruf “Decorative/Digital 2” Matakuliah: U0224/Tipografi I Tahun: 2005 Versi: 1/0

2 Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu :  Menghasilkan suatu komposisi dengan menggunakan huruf “Decorative/Digital”

3 Outline Material  Caslon Openface  Serpentine  Insignia Alternate  Dead History

4 Huruf “Decorative/Digital” Decorative fonts are easy to identify. Decorative fonts are attention getters used in advertising. Each typeface has individual and distintive characteristics. Decorative typefaces are meant to add punch to a publication, create a definite “look” or emphasize the content. These fonts are distinctive, easy to use and fun.

5 “Decorative/Digital” Example of “Decorative/Digital” are: 1. Caslon Openface 2. Serpentine 3. Insignia Alternate 4. Dead History

6 “Insignia Alternate” Insignia is a 1986 typeface by British designer Neville Brody. Originally developed as a headline face for Arena magazine, Insignia is a monoline display typeface immediately identifiable by cross-strokes on the capitals that cut through the main stems of the capital letters. Use Insignia for advertising and display work. The “A” faces are similar to the regular ones, but have alternate versions of the following characters: E, F, J, P, R, S, Z, Thorn, s, t (and the accented versions of these characters). 3. Born in London, England – graphic designer, art director, type designer.

7 “Insignia Alternate” Structure of Insignia Alternate:

8 “Dead History” Dead History signals the end of an era of traditionally produced fonts. It personifies a new attitude in type creation marked by the design of hybrid typefaces which are largely the result of the computer's capabilities to function as the perfect assembling tool. Started by P. Scott Makela while studying in the graduate design program at Cranbrook, the font was originally based on Linotypes's Centennial and Adobe's V.A.G. Rounded. It went through numerous stages of assembly and disassembly before it was licensed to Emigre Fonts in early There it was finally redrawn from scratch and completed by Zuzana Licko. Dead History has been used by Makela in a variety of award winning graphic design pieces including the Audioafterbirth CD packaging and the MCAD catalog, to name but a few. P. Scott Makela, Born: St. Paul, Minnesota, 1960, Died: Detroit, Michigan, 1999, a groundbreaking graphic designer and multimedia artist, studied at Cranbrook, where he also served as designer-in-residence. 4.

9 “Dead History” Structure of Dead History:

10 Summary Decorative & Digital letters are, by definition, display faces & seldom, if ever, suited to the setting of any more than a small number of words. An informed choice of text face to accompany these will take into account the conventions of text setting in the period from which the display face originates, in order to ensure compatibility