Retail Article “ Tell-Tale Tags - radio frequency identification equipment usage for retail” Andrea Holcom & Andrea Boitano.

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Presentation transcript:

Retail Article “ Tell-Tale Tags - radio frequency identification equipment usage for retail” Andrea Holcom & Andrea Boitano

What is RFID? Radio Frequency Identification Radio Frequency Identification A view of the future A view of the future Prada is first to experiment with this new technology Prada is first to experiment with this new technology Scanner automatically reads data on specially tagged clothing Scanner automatically reads data on specially tagged clothing

The Benefits of RFID Can see clothes in different colors Can see clothes in different colors Provides instant information on computer screen about availability Provides instant information on computer screen about availability Shows other items that would look fabulous with what the shopper is trying on Shows other items that would look fabulous with what the shopper is trying on Associates can track inventory as well as look up customer data Associates can track inventory as well as look up customer data –Shoe size –Past purchases

How it’s used for Prada Sales associates use handheld readers Sales associates use handheld readers Look up customer data Look up customer data Video screens throughout the store Video screens throughout the store How the collection looked in the sketch faze and how it looked on the runway shows. How the collection looked in the sketch faze and how it looked on the runway shows.

Which is better? “Barcodes vs. Radio Frequency Identification” Barcodes Barcodes –Cost is lower –People know how to use the equipment –Universally accepted RFID RFID –Can be read even if taken from sight –Ability to gather data without user intervention –Takes can be placed inside packaging or imbedded into the product

Concerns for RFID…. Invasion of Privacy Invasion of Privacy Will customer service be over the top? Will customer service be over the top? Identity Theft Identity Theft Implanting in the body Implanting in the body a&rurl= ads%2Fsundexrfid.asf&back=p%3DRFID%26ei%3DUTF- 8%26fl%3D0%26cv%3Dg%26fr%3Dsfp%26b%3D21&turl=scd.mm- so.yimg.com%2Fimage%2F &name=sundexrfid.asf&no=40&tt= 132&p=RFID&size=2.6MB&dur=209 a&rurl= ads%2Fsundexrfid.asf&back=p%3DRFID%26ei%3DUTF- 8%26fl%3D0%26cv%3Dg%26fr%3Dsfp%26b%3D21&turl=scd.mm- so.yimg.com%2Fimage%2F &name=sundexrfid.asf&no=40&tt= 132&p=RFID&size=2.6MB&dur=209 a&rurl= ads%2Fsundexrfid.asf&back=p%3DRFID%26ei%3DUTF- 8%26fl%3D0%26cv%3Dg%26fr%3Dsfp%26b%3D21&turl=scd.mm- so.yimg.com%2Fimage%2F &name=sundexrfid.asf&no=40&tt= 132&p=RFID&size=2.6MB&dur=209 a&rurl= ads%2Fsundexrfid.asf&back=p%3DRFID%26ei%3DUTF- 8%26fl%3D0%26cv%3Dg%26fr%3Dsfp%26b%3D21&turl=scd.mm- so.yimg.com%2Fimage%2F &name=sundexrfid.asf&no=40&tt= 132&p=RFID&size=2.6MB&dur=209

Future of RFID Use to track health care items Use to track health care items Other major companies Other major companies will use the technology will use the technology No more barcodes??? No more barcodes???

Sources sp sp sp sp m0OUH/is_5_32/ai_ m0OUH/is_5_32/ai_ m0OUH/is_5_32/ai_ m0OUH/is_5_32/ai_ ashion/prada.html ashion/prada.html ashion/prada.html ashion/prada.html tory/RTGAM gtflbarcodejan11/B NStory/Technology/ tory/RTGAM gtflbarcodejan11/B NStory/Technology/ tory/RTGAM gtflbarcodejan11/B NStory/Technology/ tory/RTGAM gtflbarcodejan11/B NStory/Technology/