Training on how to use

Identity of BEST Why do we need that? – To keep our standards – To make a strong group – To be easily and widely recognised – To keep BESTies informed about our visual materials

VISION Empowered diversity People understand and respect different cultures and societies. The environment of empowered diversity supports people in applying their full potential and acting responsibly.

BEST SPIRIT FLEXIBILITY FRIENDSHIP FUN IMPROVEMENT LEARNING

MISSION Developing students BEST helps students to achieve an international mindset, to reach a better understanding of cultures and societies and to develop the capacity to work in culturally diverse environments. BEST creates opportunities for personal development of students and supports them in reaching their full potential.

POSITION BEST is a voluntary, apolitical, non-profit, non-representative international association of European students of technology. We do everything out of free will. We are politically neutral. We attempt to make no profi t from our actions. We represent nobody. We are based in Europe. We are there for European students of technology. STAKEHOLDERS Students European students of technology Universities European universities Partners Organisations and individuals we cooperate with

ACTIVITIES CORE ACTIVITY Providing complementary education Bringing a signifi cant added value to the education provided by the universities. OTHER ACTIVITIES Providing career support Connecting students with their future employers. Increasing educational involvement Increasing the awareness of students on issues related to engineering education and improving engineering education through the input of those students.

SIGNATURE SYMBOLISM EMPOWERED DIVERSITY DEVELOPING STUDENTS STAKEHOLDERS OF BEST CONTINUITY & DYNAMISM

LOGO Usually the group’s name is written under the BEST logotype and is aligned to the end of the letter “T” from the left side.

LOGO In the case that group’s name length reaches the beginning of the letter “B”, then it is aligned to it from the right side.

LOGO Also signature with explanation, of what “BEST“ stands for, is available. Signature with “Board of European Students of Technology” explicitly written

LOGO BEST Signature can be also used without the name of group, usually when representing more than one local group or the entire organisation of BEST. A vertical variation of a signature can be used for special use, such as pins.

SIGNATURE COLOURS The primary signature uses the 3 colours for the logomark and blue for the logotype. It can be used on any background as long as it is not affecting the visibility of the symbol.

SIGNATURE COLOURS In black and white the signature has to be in contrast, in order to ensure the good visibility.

SIGNATURE COLOURS Single coloured versions can be used also as long as the background is not affecting the visibility of the signature.

SAFE SPACE A safe area around the BEST signature must be preserved to ensure the maximum legibility. No elements such as typography, other logos, graphics or photos may intrude upon this safe area, unless it is used as light background elements. In addition, placing the logo too close to a cut or folded edge also interferes with the safe space.

MINIMUM SIZE Signature variations of BEST must never appear smaller than shown below. The minimum size will ensure that the signature is clearly visible in all kinds of reproduction. This size is defined by minimum height of signature.

The brand signature has to be placed in left top or right down corner of the material. Still it has to follow all other given rules. The margin unit (M) is the element of measure, which sets the position of the signature in reproduction. The margin unit only depends on the width of the material considered. The margin unit defined by the formula: As shown below, the height of the signature is 3 times the margin unit. The margin unit always consists the size of the safe space. PLACEMENT

In order to have BEST recognised clearly in all the marketing materials, it is essential to use the BEST signature in the right way. This is why the incorrect usage should be avoided. Here you can find some of the unacceptable uses of the BEST signature. UNACCEPTABLE USES

COLOURS

TYPOGRAPHY These three typefaces have been chosen for the BEST visual identity. They are to be used in all printed or virtual marketing materials. Each of the three fonts was selected for its visual compatibility with the BEST signature and for the consistency that they have inside the BEST brand.

DESIGN ELEMENTS

STATIONARY

You don’t have any questions, do you?!