The Gillette Company

History King Camp Gillette William Nickerson Contracts for razors Marketing Bought out companies

International Operations When it began –First Foreign Office in London, 1905 –First Manufacturing Plants in 1909 –1923 obtained 30% Gillette sales in Foreign Business International Trainee Program –Started in the 1980’s –Goal is to develop managers with global mindsets who can run international operations

International Operations (Con’t) Portfolio in Products –Men’s and Women’s grooming products –Razors, toothbrushes, batteries, oral care, and much more Locations –32 manufacturing operations in 15 countries –Distribute these products through wholesalers, retailers and agents in more than 200 countries –Includes places in areas of: Europe, Africa, Asia, The US, Mexico, and South America –talents of nearly 30,000 employees from all corners of the globe

Issues and Challenges Legal Issues Competition Environment Technology Costs

Legal Issues Antitrust and trade regulations Product liability Advertising Contracts Environmental Issues Patents and trademark matters Taxes

Competition Blades and Razors Batteries Oral Care

Technology Continuous changes Differentiation

Products of Gillette

Corporate Social Responsibility Community Programs Economic Literacy Programs Cancer Programs Environmental

Goals Goal of Zero Waste and Emissions Goal of Conservation of Energy, Water, and Natural Resources Goal of Zero Injures and Illnesses for workers

Corporately Responsible?