INNOVATIVE PARTNERSHIPS: COMMUNITY SEAFOOD INITIATIVE Michael Morrissey, Director OSU Food Innovation Center and Seafood Laboratory
A New Kind of Shot The Start of An Innovative Program & Idea from a local entrepreneur Loan from ShoreBank and research at the OSU Seafood Laboratory Demonstrated the power of university research, local business development
A NEW TYPE OF PARTNERSHIP The Founding Partners To Strengthen Coastal Communities by Promoting Innovation in and Education of West Coast Quality Seafood The Mission
Geography Coastal Communities of Oregon & Washington where Seafood is a Central Aspect of the Culture Community Current & Future West Coast Seafood Harvesters, Producers, Buyers and Promoters THE COMMUNITY
Connecting Research knowledge and new technology Innovative management practices Appropriate capital and Market opportunities To build new futures for coastal seafood communities
THE MODEL Building on Trust, Respect, Knowledge, and Experience
Product Development Services Investments and Loans Business, Finance & Market Assistance Applied Research in Innovative Technologies Specialized Workshops Packaging Traditional Resources in New Ways THE INNOVATION
THE APPROACH Proactively Engage the Seafood Industry in Applied Research Deliver Resources that Promote Innovative Practices and Industry Growth Facilitate New Product and Market Development Create Linkages to Food Systems that Support Value-Added Seafood Products Educate Consumers about our Distinctive, Quality Seafood
HPP Oyster StudyHPP Oyster Study Oyster Industry – very traditional High Pressure Processing HPP will reduce bacteria in oysters especially – Vibrios HPP shucks the oyster and presents a unique product – preshucked oysters on the half- shell About Oysters… Research/Innovation High Pressure Processing
Pre-Shucked Oyster Product
THE INVESTMENT
THE APPLIED RESEARCH Understanding the Many Benefits of Seafood Muscle loin g/100 g tissue Belly flap Lipid %14.0% EPA0.82 g DHA2.02 g Lipid %22.7% EPA0.99 g DHA2.52 g g/100 g tissue Pacific Troll Caught Albacore Tuna is Good for You
THE APPLIED RESEARCH Traceability within the Food Industry “… is the ability to trace feed, food and food-producing animals through all stages of production, processing and distribution.”
THE WORKSHOPS Generating New Opportunities and Ideas A can full of ideas for marketing tuna Health benefits of fish touted at annual Micro- Canners Conference
THE SEAFOOD CONSUMER CENTER Established in 1998 – beside the OSU Seafood Lab Purpose: To increase market opportunities by educating buyers, sellers, promoters and users of local seafood products.
THE FUTURE Innovation + Education = Market Demand for Value Added West Coast Quality Seafood Expanding the Partnerships