Technology in Grocery Shopping Binny Nguyen Oscar Nelson
Chapter 12 focus Pretransaction Services services provided to the customer prior to entering the store. Convenient Hours Information Aids Transaction Services services provided to customers when they are in the store shopping and transacting business. Posttransaction Services services provided to customers after they have purchased merchandise or services.
Future Shopping Carts JUST KIDDING!!! AKA: SMART CART
Smart Cart Features Touch screen monitor –Deli ordering –Product locator –Product reminder –Running total Save time at check out –Sales item notification –Nutrition value –Recipes and product compliments –Past purchases –Recommended items –Store map –Navigator
Scanner –Frequent shopper card –Scan items Frequent Shopper Card –Discount card –Name recognition –Past purchases –Payment –Create shopping list from home computer Walk through the store according to products Smart Cart Features
Convenience Save Time Checking out is much easier Help pick the right products Personalized recommendations Higher customer satisfaction Know how much $$ you’re spending while shopping Smart Cart Benefits
Smart Cart Concerns Big Brother –Shopping behavior is tracked –GPS system is attached “Geriatric Technology Disorder” –Complicated system for OLD people Stealing –Not Scanning Item Before Putting in Cart
MOVIE TIME Video – Sources – smart_x.htmhttp:// smart_x.htm – art.com/archives/ phphttp:// art.com/archives/ php – – –