Building New Markets for U.S. Peanuts. Peanut Industry Export Program Managed by APC as it benefits all segments - shellers, growers, manufacturers, allied.

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Presentation transcript:

Building New Markets for U.S. Peanuts

Peanut Industry Export Program Managed by APC as it benefits all segments - shellers, growers, manufacturers, allied Funded partially by industry and partially by the USDA’s Market Access Promotion Program Industry cash contributions total $348,000 (growers, $200,000; shellers, $110,000*, allied. $38,000) In 2010, the peanut industry received $3.5m

Markets Canada Mexico The European Union plus Norway and Switzerland Japan

Activities to Assist Sales Promotions with customers Generic promotions to stimulate peanut consumption where practical Trade shows Reverse trade missions and customer visits

Record U.S. Peanut and Product Export Value $341.8 million in 2010 Labels show values in $million, percentage shares of export value Source: U.S. Dept of Commerce Export data, Feb. 2011, Market Solutions LLC analysis $341.8 million in 2010

Top 20 U.S. Peanut & Product Export Markets, 2010 APC Target Products: Peanut kernels, inshell peanuts, peanut butter, blanched peanuts, snack peanuts. Calendar year data. Source: U.S. Department of Commerce data from GTIS, February, Market Solutions LLC analysis

246,000 mt of U.S. Peanut and Product Exports in 2010 Calendar year data Source: U.S. Department of Commerce data from GTIS, Market Solutions LLC analysis, February, Metric tons (mt) -10% +9%+24%-8% +1%

Peanut Kernels Account for 63% of Export Volume, But Only 53% of 2010 Export Value Figures in million dollars and metric tons (mt) Source: U.S. Department of Commerce data, Feb. 2011, Market Solutions LLC analysis $341.8 million in ,000 mt in 2010

U.S. Peanut Kernel Exports 154,519 m t, down 10% in 2010 Source: U.S. Department of Commerce data Feb 2011, Market Solutions LLC analysis MT

U.S. Inshell Peanut Exports 29,654 mt, up 9% in 2010 Source: U.S. Department of Commerce data from GTIS, Feb Market Solutions LLC analysis MT

Top U.S. Blanched Peanut Export Markets 17 Countries Account for Almost All Exports Source: U.S. Department of Commerce data Feb 2011, Market Solutions LLC analysis. MT

Changing Importance of Markets to U.S. Exports Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis $ U.S

2010 U.S. Peanut Export Markets Source: U.S. export statistics, Feb. 2011, Market Solutions LLC analysis

U.S. Peanut Exports to Canada, $ U.S. Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis

New Competition for Canada’s Kernel Imports Canada Peanut Kernel Imports, Total and U.S. Share, Metric tons Source: Stats Canada Import data, Feb 2011, Market Solutions LLC analysis

Near Record U.S. Share of Canada’s Inshell Imports Canada Inshell Peanut Imports, Total and U.S Share, Metric tons Source: Stats Canada data, Feb 2011, Market Solutions LLC analysis

U.S. Peanut Exports to Europe, $ U.S. Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis

Composition of Europe 29 Imports in 2010 Figures in million dollars GTIS data excluding intra-EU trade. Feb. 2011, Market Solutions LLC analysis $769 million in ,500 mt in 2010

U.S. Has 8% Share of Europe 29 Kernel Imports Europe 29 Peanut Kernel Imports, Total and U.S. Share, Metric tons EU-27 excluding intra trade plus Norway and Switzerland Source: GTIS data, Feb 2011, Market Solutions LLC analysis

Competition for Europe 29 Kernel Imports Europe 29 Peanut Kernel Imports, By Origin, Metric tons EU-27 excluding intra trade plus Norway and Switzerland Source: GTIS data, Feb 2011, Market Solutions LLC analysis

U.S,. Peanut Exports to Mexico, $ U.S. Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis

U.S. Share of Mexico’s Kernel Imports Hits 57% Mexico Peanut Kernel Imports, Total and U.S. Share, Metric tons Source: GTIS data, Feb 2011, Market Solutions LLC analysis

U.S. Peanut Exports to Japan, $ U.S. Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis

U.S. Share Captures 26% of Japan’s Kernel Imports Japanese Peanut Kernel Imports, Total and U.S. Share, Metric tons Source: GTIS data, Feb 2011, Market Solutions LLC analysis

U.S. Domestic Demand Strengthened in late 2010 Shelled peanuts converted to raw basis Source: USDA, Peanut Stocks & Processing, January 2011 and earlier, Market Solutions LLC analysis 000 lbs

Recommendations by UES Subcommittee Keep working in existing markets Continue to look for new opportunities