PV Training Module 1 - Slide 1 PromoVue User Training Canandaigua Wine Co. Developed by: Keller Software Solutions

PV Training Module 1 - Slide 2 Course Outline l Module 1.History & Overview of PromoVue l Module 2.On-line demonstration of PV application l Module 3.How PV supports ABU programs l Module 4.How PV supports CBC programs l Module 5.Other PV functions

PV Training Module 1 - Slide 3 Course Objectives l Understand the who, what, why, where and how of PromoVue l Identify the 5 stakeholders of PromoVue l List the phases involved in executing an ABU-sponsored marketing program l Make use of PromoVue to obtain information about ABU and CBC programs. l Know what standard reports are available through PromoVue.

PV Training Module 1 - Slide 4 Module I l Overview of PromoVue stakeholders l History of PromoVue l Why is This That Important? l Benefits of using PromoVue l Vocabulary & acronyms

PV Training Module 1 - Slide 5 Who are the key stakeholders? Marketing Support Legal ABU’s Consumer Focus & Value Focus Managers CBC’s Promotion Developers & Value Developers Finance PromoVue

PV Training Module 1 - Slide 6 Marketing Support Legal ABU’s Consumer Focus & Value Focus Managers CBC’s Promotion Developers & Value Developers Finance ABU Wizard

PV Training Module 1 - Slide 7 Marketing Support ABU’s Consumer Focus & Value Focus Managers CBC’s Promotion Developers & Value Developers Finance POS Alloc. Mgr. ABU Wizard Legal

PV Training Module 1 - Slide 8 Marketing Support ABU’s Consumer Focus & Value Focus Managers CBC’s Promotion Developers & Value Developers Finance POS Alloc. Mgr. ABU Wizard Promotion & Item Tracking Legal

PV Training Module 1 - Slide 9 Marketing Support ABU’s Consumer Focus & Value Focus Managers CBC’s Promotion Developers & Value Developers Finance POS Alloc. Mgr. ABU Wizard Promotion & Item Tracking State Approval Tracking Legal

PV Training Module 1 - Slide 10 Marketing Support ABU’s Consumer Focus & Value Focus Managers CBC’s Promotion Developers & Value Developers Finance POS Alloc. Mgr. ABU Wizard Promotion & Item Tracking State Approval Tracking Redemption Expense Tracking Legal

PV Training Module 1 - Slide 11 Marketing Support ABU’s Consumer Focus & Value Focus Managers CBC’s Promotion Developers & Value Developers Finance CBC Wizard POS Alloc. Mgr. ABU Wizard Promotion & Item Tracking State Approval Tracking Redemption Expense Tracking Legal

PV Training Module 1 - Slide 12 How do the modules fit together?

PV Training Module 1 - Slide 14 History of PromoVue l Born in November, l John Rose & Dave Emrich l Tools: Powerbuilder and MS SQL Server l Single Server at Winery, accessed via the WAN using IPX/SPX. l Built using JAD (joint-application development)between Marketing Support and IT.

PV Training Module 1 - Slide 15 Marketing Support Core Business Processes Respond to Consumers Ship and fulfill sales marketing tools Set-up, monitor and analyze promotional activities Develop and manage sales marketing tools Procure premium and POS materials

PV Training Module 1 - Slide 16 Total ABU/CBC Domestic Marketing Costs

PV Training Module 1 - Slide 17 FY 1998 VS.1999 Marketing Costs By ABU

PV Training Module 1 - Slide 18 FY 1998 vs CBC Marketing Costs

PV Training Module 1 - Slide 19 Number of Projects

PV Training Module 1 - Slide 20 Types of Programs l ABU –National Marketing Programs –New Product/Package Introductions l CBC-Initiated Programs –Overlays on National Programs –Original programs

PV Training Module 1 - Slide 21 What does it take to deliver a promotion to our consumers??? Marketing Strategy Agency Meetings Sales Information Competitive Information

PV Training Module 1 - Slide 22 Creative Design What’s the objective?

PV Training Module 1 - Slide 23 Print the POS materials Creative Design What’s the objective? How Many?

PV Training Module 1 - Slide 24 Distribute the POS materials Creative Design Print the POS materials Where do they go? How Many? What’s the objective?

PV Training Module 1 - Slide 25 Analyze the promotion Creative Design Print the POS materials Distribute the POS materials Was it effective? What’s the objective? How Many? Where do they go?

PV Training Module 1 - Slide 26 Analyze the promotion Creative Design Print the POS materials Distribute the POS materials Report Results Did results match expectations? Where do they go? Was it effective? How Many? What’s the objective?

PV Training Module 1 - Slide 27 PromoVue provides a standardized and integrated solution to the way work is accomplished and it facilitates the decision- making process. The Answer: PromoVue

PV Training Module 1 - Slide 28 Benefits of PromoVue l PAM System has shown a documented savings of over $750,000 for ABU POS. l Marketing Support is able to handle a 10-fold increase in workload without increased staff. l Hard copy and on-line reporting provide consistent information to all users across the company. l Accountability for fact-based decision-making. l Building data warehouse of promotion information. l Compliance process is streamlined.

Sales and Financial Information Marketing Information State Approval Promotion Evaluation Promotion Tracking Forecasting Brand Strategy POS Distribution Sales & Depletion Data General Ledger BPCS Business Analysis Distribution Information Gap

PV Training Module 1 - Slide 30 Sales and Financial Information Marketing Information State Approval Promotion Evaluation Promotion Tracking Forecasting Brand Strategy POS Distribution Sales & Depletion Data General Ledger BPCS Business Analysis Distribution “Diamond of Success” Information

PV Training Module 1 - Slide 31 Reporting Forecasting Promotion Evaluation Promotion Tracking State Approval

PV Training Module 1 - Slide 32 PromoVue l World-class application l Supports a natural work-flow l Integrates many departments