Competing on Analytics The new science of winning.

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Presentation transcript:

Competing on Analytics The new science of winning

Higher Performance Frontier for using data to make decisions had shifted dramatically Netflix Progressive Capital One

What are Analytics? Optimization - What’s the best that can happen? Predictive Modeling - What will happen next? Forecasting - What if these trends continue? Statistical Analysis - Why is this happening?

Why Compete on Analytics? High Performance business practices are among the last remaining points of differentiation. Unique geo-location advantage doesn’t matter in global competition Utilizing Analytical data can increase revenue and or improve business processes

4 Characteristics to be analytically sophisticated Analytics must support a strategic, distinctive capability Approach and management of analytics must be enterprise-wide Senior management must be committed to the use of analytics The company must make a significant strategic bet on analytics-based competition

“In God we trust; all others bring data” Analytics do not work by themselves Require CEO-level sponsorship Decisions should not be based on intuition

Five Stages of Analytical Competition Analytical Competitors Analytical Companies Analytical Aspirations Localized Analytics Analytically Impaired

Questions?