Marketing Mix: Three Giant B’s

The 3 Famous Burger Franchise’s in India INTRODUCTION

  McDonald’s   McProduct & McPrice   McPlace & McPromotion   Burger King   BK Product & BK Price   BK Place & BK Promotion   Wendy’s   WenProduct & WenPrice   WenPlace & WenPromotion   Conclusion AGENDA

  McDonald's founded in 1940s, is world's leading food service retailer with more than 33,000 restaurants in 118 countries   McDonald’s opened it’s first restaurant on 13 th October, 1996 at Basant Lok in New Delhi   First McDonald‘s restaurant in world not serving beef and pork based products in India   McDonald's India is a leader in the food retail space McDonald's

 McProduct  McProduct –   McDonald's offer a wide range of Veg. & Non-Veg. Burgers, Wraps, etc.   Sides with burger includes French fries, nuggets, etc.   The beverages served are chilled & refreshing, frozen products are mouth-watering   Their Breakfast menu is also relatively popular  McPrice  McPrice –   McDonalds classifies its products into 2 categories Branded Affordability (BA) Branded Core Value products (BCV).   BCV products include McVeggie and McChicken burgers which falls in price range of Rs   BA products include McAloo Tikki and Chicken McGrill burgers falls in price range of Rs   The price of burger & wraps range is from Rs   The combo meal ranges from Rs Prices are Excluding TAX

 McPlace –   McDonald’s outlets are located near offices, colleges, railway stations & in malls   Making them accessible in your locality  McPromotion –   McDonald’s, promotion activities prime focus is targeted at children by giving toys in happy meals   The have also targeted office & college crowd by introducing breakfast menu   They came up with meal combos to attract students   Their slogan ‘ I’m Lovin it ’ is well-liked

  Founded in 1954, Burger King(BK) is the second largest fast food hamburger chain after McDonalds   In India, Burger King opened its first outlet at New Delhi in November 2014   BK is known for serving high-quality, great-tasting, and affordable burgers   Premium ingredients, signature recipes and family-friendly dining gives a great experiences Burger King

 BK Product –   As a fast food burger chain, BK serves Veg. & Non-Veg. burgers, cheeseburgers & Fries   They also serve Nuggets & cheezos (cheeze nuggets) as sides   The have a variety of beverage & frozen products  BK Price –   BK sells its fast food products from Rs   BK offers its classic combo From Rs Prices are Excluding TAX

  BK Place –   BK has already opened few outlets in India including Mumbai and Delhi   They will be opening more outlets by the end of 2015   BK Promotion –   Ahead of launching, the American burger giant had tied up with eBay   Customers could pre-order their ‘Whopper’ on eBay at a special price of Rs. 128   BK came up with many different slogans in decades, but ‘Home of Whopper’ & ‘Have it Your Way ’ are pretty famous   They give paper crowns with the order which attracts children's

  Wendy’s is an American international fast food chain, founded in 1969   Third largest hamburger food chain with approx. 6,650 locations worldwide   Is well-known for serving delicious meals made using fresh ingredients   They Recently launched India’s very first outlet in May 2015 at Gurgaon, Haryana Wendy’s

 WenProduct –   Wendy’s is famous for serving traditional square Veg. & Non-Veg. burgers   ‘Baconator’ is a famed burger of Wendy’s   They also serve range of hot and cold Beverage   They too came up with a breakfast menu in mid 2007  WenPrice –   Wendy’s are selling burgers at Rs. 59 – 200   Their combo rates start from Rs. 140 – 290 Prices are Excluding TAX

 WenPlace –   Well, the first Wendy has finally opened its restaurant in Sector 29, Gurgaon, Delhi-NCR   They are looking forward to expand their business in India  WenPromotion –   Wendy's will introduce a new menu, restaurant designs & approach to customer service looking at the sentiments of Indian crowd   They are still working on their strong and exclusive promotion campaign

  McDonald’s is well established and have a major advantage being the first burger joint who entered Indian market   Burger King who entered recently is giving a neck-to-neck competition to McDonald’s by serving larger size burger at approx. same price   Whereas, Wendy’s which just entered Indian market serves more than just burger, they serve grill sandwiches, baked potatoes, etc.   But, in the end all that matters is taste and quality my final view

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