Chapter 11 Training for Organizations The Trainer as Change Agent.

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Presentation transcript:

Chapter 11 Training for Organizations The Trainer as Change Agent

Chapter 11 “No good idea succeeds on its own merit”

Training for Organizations Chapter 11 Change agent... An individual or team responsible for designing and implementing an innovation, such as a new technology or a new managerial process

Training for Organizations Chapter 11 The Trainer as Change Agent Works with organizational sponsors and organizational development (OD) specialists to ensure that: the right people learn the right thing at the right time in the right priority order

Training for Organizations Chapter 11 The Basic Innovation Model Innovation Infusion Assimilation

Training for Organizations Chapter 11 Characteristics of an Innovation Relative Advantage Compatability Complexity Trialability Observability Source: Everett Rogers

Training for Organizations Chapter 11 Characteristics of Adopters: The Bell Shaped Curve Innovators (Risk takers)2.5% Early Adopters (Hedgers) 13.5 Early Majority (Waiters) 34 Late Majority (Skeptics) 34 Laggards (Slowpokes) 16 Total 100% Source: Everett Rogers

Training for Organizations Chapter 11 Characteristics of the Organization Traditional culture (top-down decision making) Consensus-driven culture (wide rather than vertical structure) Profit-center culture (small, autonomous) Futurist culture (small, flat, fluid) Source: N. Dean Meyer

Training for Organizations Chapter 11 Lewin’s Force-Field Analysis Equilibrium __________________________________ DrivingResistingForces

Training for Organizations Chapter 11 Lewin’s Three Phases of Change Unfreezing promotional pieces, books, demos Changing (or moving) instructional strategies, online help, job aids Refreezing seminars, conferences, user groups

Training for Organizations Chapter 11 Kurt Lewin: A leader in modern social psychology To learn more about Kurt Lewin, visit this Website:

Training for Organizations Chapter 11 The Trainer as Facilitator Facilitating group communications and decision making Brainstorming Storybook Technique Nominal Group Technique Charting Group Support Systems

Training for Organizations Chapter 11 The Trainer as Business Partner The trainer is a business partner when he or she works with clients rather than for clients

Training for Organizations Chapter 11 Help Wanted Chief Knowledge Officer Responsibilities: design & implement a knowledge- learning culture align and integrate diverse groups