Building a world where young people reject tobacco and anyone can quit 1 12th Annual Summer Public Health Research Videoconference on Minority Health “ From The Ground Up: North Carolina’s on the Ground College Campus Campaign” Discussant: Helen Lettlow, DrPH

Building a world where young people reject tobacco and anyone can quit 2 HBCU Project Sites This project engaged students in learning about research and encouraged them to take leadership to prevent tobacco use. HBCUs include: Bennett College for Women North Carolina A&T State University in Greensboro North Carolina Central University in Durham

Building a world where young people reject tobacco and anyone can quit 3 Engage: Sister Chats

Building a world where young people reject tobacco and anyone can quit 4 INSPIRE: Sister Chat with Dr. M. Joycelyn Elders, Former U.S. Surgeon General

Building a world where young people reject tobacco and anyone can quit 5 Change: Point of Sale Project

Building a world where young people reject tobacco and anyone can quit 6 Change: Point of Sale Project

Building a world where young people reject tobacco and anyone can quit 7 HBCU Project Goals The goals of the “On the Ground Smoking Cessation and Prevention Project” are to: –Reduce smoking among college students –Strengthen campus smoking policies and –Raise public awareness in surrounding communities

Building a world where young people reject tobacco and anyone can quit 8 HBCU Project Goals The initiative seeks to engage college students to serve as effective communicators on these issues, and work with faculty and local leaders to develop resources to help reduce and prevent tobacco use in surrounding communities.

Building a world where young people reject tobacco and anyone can quit 9 Project Components NC Institute of Minority Economic Development –Administrative oversight –Aid program evaluation –Enhance sustainability Bennett College for Women –Peer Health Advocates –Sister Chats –Targeted marketed practices by neighborhood –Smoke free campus

Building a world where young people reject tobacco and anyone can quit 10 Project Components NC A&T University –Student Researcher/Advocates –Media Broadcast North Carolina Central University –Research: Multi-Site Survey –Web Based Survey –Tobacco policy courses –Smoke free dormitories

Building a world where young people reject tobacco and anyone can quit 11 Starting with National Research Findings Reports of college students’ tobacco use range from 27% to 34%. (American Legacy Foundation, 2003; Rigotti, Moran and Wechlser, 2005)  10% to 20% of college students initiate smoking or become regular smokers while they are in college. (Rigotti, Moran and Wechlser, 2005) In 2004, African Americans made up 12% of college- student population at 4-year institutions.

Building a world where young people reject tobacco and anyone can quit 12 HBCUs Setting the Research Agenda Prior research has been mainly conducted in non- minority college settings. Minimal evidence to support considerations of cultural competency in prior research findings. Little is known about the prevalence, social norms and patterns of smoking among students attending HBCUs.

Building a world where young people reject tobacco and anyone can quit 13 HBCUs Setting the Research Agenda Social Norms: The majority of the students (83.6%) responded that smoking was discouraged among their peers. 8.9% of smokers reported that they prefer associating with peers who smoke compared to less than 1% (.8%) of non-smokers. 13.9% of current smokers compared to 43.8% of non smokers reported that none of their closest friends smokes.

Building a world where young people reject tobacco and anyone can quit 14 HBCU Research Findings Reasons for Smoking By Race: African Americans “Like the sensation I get” (25.5%); “ Don’t Know” (23.6%) “Other” (23.6%) Whites and Other “Habit I can’t control” (40.5%) “Like the sensation I get” (20%) “Social tool” (16%).

Building a world where young people reject tobacco and anyone can quit 15 Enhancing HBCU Research Capacity In the past 12 months, the most common ways students sought help for quitting were: Sought information from the website or use web-based program (14.1%). Attended a smoking cessation or health education program at school (10.6%). Used medicine to help them stop (9.9%)

Building a world where young people reject tobacco and anyone can quit 16 HBCU Research Findings Leading reasons given by smokers for not being able to stop smoking: Strong cravings for a cigarette (44.2%) Feelings of irritability (29.3%). Peer influence (23.2%) Lack social support (22.6%)

Building a world where young people reject tobacco and anyone can quit 17 What Cessation Programs are perceived as beneficial? Self-help” (49.6%) Peer support (46.1%) School based programs (39.1%) Family support models (34.7%) Peer education models (26.7%)

Building a world where young people reject tobacco and anyone can quit 18 Developing Students as Tobacco Advocates North Carolina A&T Student Advocacy Three objectives: 1.Student recruiting, training, and motivating 2.Engaging the Campus and Community 3.Achieving buy-in among faculty and administrators

Building a world where young people reject tobacco and anyone can quit 19 Recruiting – What’s in it for me Making Tobacco Control Relevant to Faculty & Students Administration & Faculty Academics Service Learning Multidisciplinary partnerships Good PR Grants and research Students Academics Service Learning Good PR Exposure to research and new experiences Develop relationships with campus and community leaders

Building a world where young people reject tobacco and anyone can quit 20 Research – Storefront Data Collection Compared A&T to UNC-G’s campus: 1. Number of signs and ads 2. Placement of signs 3. Sale of loose cigarettes 4. Sale of designer cigars 5. Visibility of prevention signs 6. Merchants checking ID before selling tobacco

Building a world where young people reject tobacco and anyone can quit 21 Student-Led Radio Program LISTEN UP: Talking Tobacco in Your Community Wednesday 5:30 p.m. -- February 23 to April 27, 2005 February 23 –The Price You Pay - A Conversation with Physicians Guests: Dr. Percy Jones, MD and Dr. George Kilpatrick, MD March 2 – How One Greensboro Community Feels About Tobacco Guests: Ms. Gloria Rankin, Ms. Mary Gillette, and Ms. Malaika Stubbs-Wilson March 9 – Victims of Tobacco Related Illnesses: Survivors Speak Guest: Mr. Wade Hampton March 16 – Tobacco Use on A&T ‘s Campus Guests: Student Researchers

Building a world where young people reject tobacco and anyone can quit 22 Engaging the Campus and Community Research Training Student-Led Radio Program Education Programs & Presentations Community Involvement

Building a world where young people reject tobacco and anyone can quit 23 Engaging the local community Examined an Issue of Importance to the Entire Community Provided Culturally Appropriate Information/Messages to Community Residents

Building a world where young people reject tobacco and anyone can quit 24 In Summary North Carolina has been a fertile ground for establishing this intervention with 11 Historically Black Colleges and Universities (HBCUs). North Carolina has the distinction of having the largest number of HBCUs of any state. The On The Ground Project represents an opportunity to serve a population often overlooked in tobacco control.

Building a world where young people reject tobacco and anyone can quit 25 Synergy and Sustainability This project created an opportunity to: Enhance the collaboration of NC based HBCUs Showcase a model for future partnerships Secure additional grants funds from NC Health Trust Fund

Building a world where young people reject tobacco and anyone can quit 26 Capacity Building Enhanced the role of HBCUs in the tobacco control movement Trained and developed student leaders Enhanced research capacity Provided tools for program evaluation

Building a world where young people reject tobacco and anyone can quit 27 Priority Populations Initiative Phase II This initiative has been successful. Phase II of the Priority Population Initiative will include funding to expand key aspects of the current HBCU Initiative.

Building a world where young people reject tobacco and anyone can quit 28 Conclusion Minority serving educational institutions will be invited to submit a funding application later this year. More information about Legacy’s programs may be found at