A-Team project Task 2. Products and services

How the bussines runs? The business idea is based on a partnership with the customer: –„we do our part, which starts with our designers working with manufacturers to find smart ways to make furniture using existing production processes” –„then our buyers look all over the world for good suppliers with the most suitable raw materials” –„we buy in bulk, on a global scale, so that we can get the best deals, and you can get the lowest price”

Products modern, flexible adaptable home furnishings, scalable both to smaller homes and dwellings as well as large houses much of IKEA's furniture is designed to be assembled by the consumer „democratic design” - the company applies an integrated approach to manufacturing and design the company implements economies of scale, capturing material streams and creating manufacturing processes that hold costs and resource use down

Products’ names Upholstered furniture, coffee tables, rattan furniture, bookshelves, media storage, doorknobs - Swedish placenames Beds, wardrobes, hall furniture - Norwegian place names Dining tables and chairs - Finnish place names Bookcase ranges - occupations Bathroom articles - Scandinavian lakes, rivers and bays Kitchens - grammatical terms, sometimes also other names Chairs, desks - men's names Materials, curtains - women's names

Garden furniture - Swedish islands Carpets - Danish place names Lighting - terms from music, chemistry, meteorology, measures, weights, seasons, months, days, boats, nautical terms Bedlinen, bed covers, pillows/cushions - flowers, plants, precious stones; words related to sleep, comfort, and cuddling Children's items - mammals, birds, adjectives Kitchen utensils - foreign words, spices, herbs, fish, mushrooms, fruits or berries, functional descriptions Boxes, wall decoration, pictures and frames, clocks - colloquial expressions, also Swedish place names

Product range wide in function: you'll find everything you need to furnish your home, from plants and living-room furnishings to toys and whole kitchens wide in style: the romantic at heart will find just as much as the minimalist by being coordinated, the range is wide in function and style at the same time, and at all times

The price tag first The fundamental idea is to combine an extremely low price with beautiful design and high quality. With the low price in mind, our designers began by reviewing the whole production process, including materials used, logistics, and labour and transport costs. By working together with skilled manufacturers, IKEA designers find ways to get the most out of a raw material. We are constantly looking for smart solutions to meet our customers needs.

Flat packing saves shipping cost Our flat-packs and our customers' willingness to assemble products themselves enable us to reduce labour, shipping and storage costs. IKEA designs furniture so that it can be packed unassembled. Ultimately, this means that we are able to offer our customers products at low prices.

Customer service Home delivery is available in all stores and for shopping online. Catalogue is available in all stores. It's crammed full with inspirational solutions, and low prices. Store locator locate the IKEA store near you (or any other IKEA store) for all store details such as: hours, store events, directions and route planner.

New product - HAMMOCK

Gentle swinging helps both your body and mind to relax. Assembled size –Length: 220 cm –Width: 140 cm good to know Max. load 250 kg when the hammock is hanging in a load-bearing construction. Suspension fittings and cord included. Seats 2. care instructions Hand wash, warm (40°C). Do not bleach. Iron, high temperature. Do not dryclean. Do not tumble dry. product description & measurements Fabric: 100% cotton Rope: 100% polyester Ring: Steel, Galvanised

The house of quality