New Look Of Nike Online Retail More Than Skin Deep By: Angela Sabuco, Hannah Eggert, Derik Stone

Article Overview  Nike’s renovation to online website shopping.  Upgrade to the 1999 original website of Nike shopping  Opening up opportunities for consumers to do business with Nike  Now the first online shopping website that is fully integrated on Adobe Flash

Article Overview cont.  Their online catalog is now taking advantage of the flash site  Smoother  Faster  Better Performance  Intuitive user interface  All resulting to adapt to the unique character of the Nike brand

Nike’s Target Market  Nike’s Mission Statement : “To bring inspiration and innovation to every athlete* in the world” (* If you have a body, you are an athlete)  Nike is going to pertain to their target market through designing their website to introduce deeper product storytelling, faster functionality, and enhanced customer service

Ease of Access  No matter what search engine you use we found it very easy to get to the Nike store, by just typing in Nike  Google website Google

Home Page  Nike store website Nike store Nike store  Newest product line on homepage as it would be in the windows of the store.  Customer service is easily accessible as it would be walking into a Nike store

Virtual Store  Definite characteristics on homepage that pertain to segments in our target market.  Catalog shopping still available Catalog shopping still available Catalog shopping still available

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