At the mercy of the weather gods?. Farmer Suicides.

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Presentation transcript:

At the mercy of the weather gods?

Farmer Suicides

Power Outages

Crop Damage

Damage to Property

Call centre for farmers Farmers Helpline

24 hr source of Weather information for Farmers

What is a Farmer’s Biggest Need Weather Forecast Market prices in Local, National & International Markets Health Education Knowledge Government Policy Prices of Agricultural Implements

Weather Forecast

Market prices in Local, National & International Markets

Health Education Knowledge

Government Policy

Prices of Agricultural Implements

Current Information Scenario

REUTERS MARKET LITE PROVIDING FARMERS INFORMATION THROUGH SMS. NOKIA LIFE TOOLS Current Information Scenario

What about expanding the canvas

What is 24 hour Farmer Call Centre

Why Majority of population is engaged in farming

Why 80% are women

Why Small 2-5 acre plots

Why Current Teledensity of 19% and growing

How it Works

24X7 operation

How it Works Manned by BSc/ MSc Agriculture Call Center Executives.

Weather Forecast Mandi Prices Govt Policy Health/ Edu Info Deptt of Agriculture Deptt of Irrigation Ministry of Power CM’s Office

How it Helps

Advantage Farmer Maximize Profits Minimize Losses Better understanding of government schemes How it Helps Advantage Govt Regaining control of Information Direct line of communication between government and the farmer Aggregation of individual farmer feedback Know more

Better understanding of government schemes How it Helps

Advantage Govt Regaining control of Information How it Helps

Advantage Govt Direct line of communication between government and the farmer How it Helps

Advantage Govt Aggregation of individual farmer feedback How it Helps

A Win-Win Situation Happy Farmers Successful Governance

MAKING WEATHER WORK