German market North 45 retailers South 38 retailers West 40 retailers 6 products (boxes of 12x1L and 24x500mL) 3 regions with distinct marketing accounts.

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Presentation transcript:

German market North 45 retailers South 38 retailers West 40 retailers 6 products (boxes of 12x1L and 24x500mL) 3 regions with distinct marketing accounts One distribution channel : 14 Market size of about € 6,000 per company per day

Cost, inventory & initial pricing Material$$-F01$$-F02$$-F03$$-F04$$-F05$$-F06 Name 1L ClearPure1L Spritz 1L Lemon Spritz 500mL ClearPure 500mL Spritz 500mL Lemon Spritz Size1L 500mL Number of bottles in package Cost €11.99 €14.99 €16.99 €19.99 €22.99 Initial price €14.99 €17.99 €19.99 €22.99 €25.99 Initial stock1,000

Rules of the game Each quarter will be of 20 virtual days (a bit more than 1 min per day) End-of-quarter inventory is carried over to the next quarter You can sell a product only if you have it in stock You compete against the other teams and importers Your objective is to maximize profit

Login information Client will be provided by the instructor Login: intro_$ # Where $ = Team, # = User (1 to 5) Password: ERPSIM You will have to change your password the first time you enter

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