Media Comparisons 2010 Females. TVB Media Comparisons Study In the field in January 2010 New Vendor: Knowledge Networks, utilizing their “Knowledge Panel”

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Presentation transcript:

Media Comparisons 2010 Females

TVB Media Comparisons Study In the field in January 2010 New Vendor: Knowledge Networks, utilizing their “Knowledge Panel” Online survey Knowledge Panel includes cell-phone only homes, as well as teens 1,562 respondents in total 1,421 P18+; 685 (48.6%) male and 724 (51.4%) female. An additional 141 P13-17 New medium added in 2010: Mobile 2

Television Reaches More Females Each Day than Any Other Medium 3 Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Reached Yesterday by Major Media (%) Age TelevisionNewspapersRadioMagazinesInternetMobile Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Reached Yesterday by Major Media (%) Household Income TelevisionNewspapersRadioMagazinesInternetMobile Under $25K $25K-$50K $50K-$75K $75K $100K Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Reached Yesterday by Major Media (%) Education TelevisionNewspapersRadioMagazinesInternetMobile <HS Grad HS Grad Some College Coll Grad Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females Spend More Time with Television Each Day Than They Do with Any Other Medium 7 Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Time Spent Yesterday in Minutes with Major Media Age TelevisionNewspapersRadioMagazinesInternetMobile Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Time Spent Yesterday in Minutes with Major Media Household Income TelevisionNewspapersRadioMagazinesInternetMobile Under $25K $25K-$50K $50K-$75K $75K $100K Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Time Spent Yesterday in Minutes with Major Media Education TelevisionNewspapersRadioMagazinesInternetMobile <HS Grad HS Grad Some College Coll Grad Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Television Advertising Has the Best Perception Among Females Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey. Most Authoritative

Females: Most Authoritative Advertising (%) Age TelevisionNewspapersRadioMagazinesInternetMobile Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Most Authoritative Advertising (%) Household Income TelevisionNewspapersRadioMagazinesInternetMobile Under $25K $25K-$50K $50K-$75K $75K $100K Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Most Authoritative Advertising (%) Education TelevisionNewspapersRadioMagazinesInternetMobile <HS Grad HS Grad Some College Coll Grad Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Television Advertising Has the Best Perception Among Females Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey. Most Exciting

Females: Most Exciting Advertising (%) Age TelevisionNewspapersRadioMagazinesInternetMobile Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Most Exciting Advertising (%) Household Income TelevisionNewspapersRadioMagazinesInternetMobile Under $25K $25K-$50K $50K-$75K $75K $100K Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Most Exciting Advertising (%) Education TelevisionNewspapersRadioMagazinesInternetMobile <HS Grad HS Grad Some College Coll Grad Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Television Advertising Has the Best Perception Among Females Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey. Most Influential

Females: Most Influential Advertising (%) Age TelevisionNewspapersRadioMagazinesInternetMobile Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Most Influential Advertising (%) Household Income TelevisionNewspapersRadioMagazinesInternetMobile Under $25K $25K-$50K $50K-$75K $75K $100K Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Most Influential Advertising (%) Education TelevisionNewspapersRadioMagazinesInternetMobile <HS Grad HS Grad Some College Coll Grad Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Television Advertising Has the Best Perception Among Females Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey. Most Persuasive

Females: Most Persuasive Advertising (%) Age TelevisionNewspapersRadioMagazinesInternetMobile Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Most Persuasive Advertising (%) Household Income TelevisionNewspapersRadioMagazinesInternetMobile Under $25K $25K-$50K $50K-$75K $75K $100K Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Most Persuasive Advertising (%) Education TelevisionNewspapersRadioMagazinesInternetMobile <HS Grad HS Grad Some College Coll Grad Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Television Advertising Has the Best Perception Among Females Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey. Most Engaging

Females: Most Engaging Advertising (%) Age TelevisionNewspapersRadioMagazinesInternetMobile Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Most Engaging Advertising (%) Household Income TelevisionNewspapersRadioMagazinesInternetMobile Under $25K $25K-$50K $50K-$75K $75K $100K Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Most Engaging Advertising (%) Education TelevisionNewspapersRadioMagazinesInternetMobile <HS Grad HS Grad Some College Coll Grad Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

More Females Learn About Products and Brands from Television 31 Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey. Females 18+

Females: Where Most Likely to Learn About Products or Brands They Might Try or Buy (%) Age TelevisionNewspapersRadioMagazinesInternetMobile Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Where Most Likely to Learn About Products or Brands They Might Try or Buy (%) Household Income TelevisionNewspapersRadioMagazinesInternetMobile Under $25K $25K-$50K $50K-$75K $75K $100K Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

Females: Where Most Likely to Learn About Products or Brands They Might Try or Buy (%) Education TelevisionNewspapersRadioMagazinesInternetMobile <HS Grad HS Grad Some College Coll Grad Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

More Females Say Broadcast Television is Their Primary Source of News 35 Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey. Females 18+

Females: Primary Source for News (%) Age Broadcast TV Cable News Networks RadioNewspapersInternetPublic TVMobile Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

More Females Turn to Broadcast Television First for Local Weather, Traffic or Sports 37 Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey. Females 18+

Females: First Source for Local Weather, Traffic of Sports (%) Age Broadcast TV Cable News Networks RadioNewspapersInternetPublic TVMobile Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

More Females Turn to Broadcast Television First for Breaking News 39 Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey. Females 18+

Females: First Source When a Breaking News Story is in Progress (%) Age Broadcast TV Cable News Networks RadioNewspapersInternetPublic TVMobile Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

More Females Feel Broadcast Television is Most Involved in Their Community 41 Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey. Females 18+

Females: Most Involved in Community (%) Age Broadcast TV Cable News Networks RadioNewspapersInternetPublic TV Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

High Percentages of Women Have Ever Visited Websites Affiliated with Local Broadcast Television Stations 43 Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

High Percentages of Women Have Visited Websites Affiliated with Local Broadcast Television Stations in the Past 30 Days 44 Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey. Base=Respondents who have ever visited local media website(s).

Local Broadcast Television Station Website Visitors are Likely to View Video Content on These Sites 45 Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey. Base=Respondents who visited local broadcast station website(s) in the past 30 days.

Adults Turn to Local Television Station Websites for Local News and Event Information (%) 46 Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey. Note: Multiple responses allowed Local television station website(s) Local newspaper website(s) Local radio station website(s) Other Local Site(s) None/Don't know

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