By: Ashley Fischer Emily Emmons Kayleen Beals

Target’s Commitment Target is a performance-based company with equal opportunities for all who perform. When we talk about diversity within Target, we define it inclusively as individuality. This individuality may include a wide spectrum of attributes such as personal style, age, race, gender, ethnicity, sexual orientation, language, physical ability, religion, family, citizenship status, socio-economic circumstances, education and life experiences. To us, diversity is any attribute that makes an individual unique that does not interfere with effective job performance.

History Founded in 1962 – Opened it’s first target Went public in 1976 Had the same target logo since Target launched “Club Wed” and “Lullaby Club” In 1974 Target launched “Plan-o-grams” 1999 they launched Target.com

History In 2004 they sold Marshall Fields, and Mervyns to focus on their discount stores. In 2005 Target had more than 1,300 stores in 47 states, and more than 3,000 team members. In 2006 Target reached 50 billion dollars in sales, in a single year.

Target Today Target is focusing on younger consumers. They have contracted with several new designers including, Isaac Mizrahi, Michael Graves, and Sonya Kashuk. In December of 2006 Target’s sales went up 9.9%. Target holds true to past commitments to designs and practicality.

Who Shops There Everyone Women – Clothing and Household Items Children – Toys Men – Electronics

SWOT Strengths Dedication to community Raise 170 million dollars for schools to go on shopping trips. Raise 3 million dollars a week to give to charity. 70,000 employees who volunteer 315,000 hours of volunteer work last year. Wedding and Baby registry

SWOT Weaknesses Return Policy - Only able to return from the target you purchased from Parking Theft – Prices go up

SWOT Opportunities Expand Their Website Add stores in Alaska, Hawaii, and Vermont Self Check -Out Threats Wal-mart K-Mart Fred Meyer