E-commerce Chapter 9 pp 284-311. E-Commerce Buyer 1. Search & Identification 3. Purchasing 2. Selection & Negotiation 4. Product & Service Delivery 5.

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E-commerce Chapter 9 pp E-Commerce Buyer 1. Search & Identification 3. Purchasing 2. Selection & Negotiation 4. Product & Service Delivery 5.

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E-commerce Chapter 9 pp

Presentation transcript:

E-commerce Chapter 9 pp

E-Commerce Buyer 1. Search & Identification 3. Purchasing 2. Selection & Negotiation 4. Product & Service Delivery 5. After-sales Service Traditional Delivery Electronic Delivery

1. Searching for Products E-Commerce has revolutionized the way people shop for products.

2. Negotiating a Price Revolutionizing the way product pricing is determined Reverse Auctions Dutch Auctions

3. Purchasing a Product Revolutionizing how purchases are processed Completely paperless transaction Instantaneous transfer of funds Real-time reporting

4. Product & Service Delivery Amazon.com no distribution centers. no fleet of trucks no warehouses no inventory Buyer Amazon.com Internet Thomson Publishing UPS $49 $10 $30 $9 Book

5. After-purchase “Service” Customers can track package delivery online. Orders can be cancel or modified on the fly. Integration: Help desk will know exactly what computer you purchased. Online retailers can track your purchase history and can “help” you search for future products.

Amazing E-Commerce Stories Reuter’s earns over $1 billion in revenue annually and all they sell is “information” online. Reuter’s Amazon.com has helped me purchase successful gifts for my wife. As we speak, online purchases are directly controlling assembly line production for companies like Lockheed Martin.

Evolution of Web Design In the past, Web Design involved Learning HTML, creating web pages, etc. Today, Web Design involves Web Programming and Application Integration Business Modeling and Re-Engineering On-line Marketing and Advertising Strategy Graphic Design and Digital Media

Career Evolution In the past, there was a great separation between business and technology

Career Evolution In the past, there was a great separation Only the large companies developed custom information systems. Software developers were isolated from the underlying business processes Business persons were isolated from the underlying technology.

Career Evolution Because of e-commerce even small companies develop custom information systems Thus, there is a greater need for Marketers, Managers, Accountants, and Financial Analysts who have a strong understand of web technologies. Computer Scientist, Programmers, and Web Developers who have a strong understanding of business practices and processes.

E-commerce scope There are many aspects to buying and selling and e-commerce impacts all the processes