Changing Media1 Children in the avant-garde of media development Discussion: Four dimensions –Technologies –Institutions –Texts –Audiences ‘Power’ of media.

Slides:



Advertisements
Similar presentations
What is the social media revolution? Separation Information Means of distribution.
Advertisements

Spain: A Creative Media Nation Presentation of the 100 FAQs about the audio-visual industry in Spain study Brussels, 23 November 2011.
Online Content and Media
1 Children as Consumers Adults ’ concerns toward children ’ s vulnerability –Capitalist media colonizing children ’ s consciousness –Imposing false ideologies.
The Era of Choice Understanding Societal Changes.
FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?
© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved. Mumbai Conference 21–22 October 2010 Exhibition 21–23 October 2010 iNeevM -
Technological Convergence for Institutions & Audiences
Media og kommunikation The Media Book – chapter 1 Theory in Media Research.
Workshop 2A: From Innovation to Meeting New Socio-Cultural Requirements Dr Jari Muikku, Digital Media Finland.
1 Education and Employment Compulsory education (Segregation from parent?) Education starting earlier, ending later Government ’ s commitment Erosion of.
Introduction 1:A - 1(12) Entertainment and Media: Markets and Economics Professor William Greene.
52,356,688 14,957,31525,544,822 13,279,917 42,520,001 24,890,326.
Children’s and youth television and the convergence of media: A look at the interactive cross-media case “puggandplay” EuroITV 2005, Ålborg 1. april 2005.
1 Cable, Satellite, and Internet Television Chapter 11 © 2009, The McGraw-Hill Companies, Inc. All rights reserved.
Online Video Advertising The impact of broadband for brands online Bill Gash April 2005.
BY : Ashley Raima Dimapinto Donna Gift Ednalgan. Most often used to describe the growing integration of economics worldwide through increases in trade,
Media Studies G322 Section A Representation & textual analysis TV Drama Section A Representation & textual analysis TV Drama Section B Institution & Audience.
GOALS To gain awareness of youth gambling To understand the YMCA YGAP’s methods and approaches To learn how we talk to youth about gambling To learn indicators.
Elements of Production Analysis 1. Who Owns the Media? Patterns and nature of media ownership 2. Who and What Makes Media Content? Division of labor and.
ASIDIC Spring Conference ‘Smart Content’ Uncovering the Value and Benefits of Semantic Technology Richard C. Fusco Director, Content Strategy – McGraw-Hill.
© 2006 Pearson Education Canada Inc. 9.1 Canadian Advertising in Action Chapter 9 Broadcast Media: Television and Radio.
Working title films British film Audiences and institutions Section B.
Mass Media. A visual explanation  ZhAk ZhAk.
The business system of creative industries: interaction of creative and technological components Doc.dr.Monika Petraite - Kriaucioniene Kaunas university.
Web 2.0 Technologies for Online & Hybrid Teaching WORLDS COLLIDE Linda W. Friedman Associate Dean, Zicklin School of Business Professor of Statistics &
1 Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin An Introduction to Integrated Marketing Communications.
Bruce Vandenberg - Director of Interactive Media - Confidential - © Celador International 2004 The Anatomy of a Perfect Relationship Bruce Vandenberg Director.
PSB: FUTURE DIRECTIONS Public Broadcasting Role in the New Environment Kiran Karnik AIBD – UNESCO - FES Seminar on PSB for Central Asian Republics Bishkek,
FORMATS, PLATFORMS, CROSS-OVERS.  The yearning for intimacy = broadcast television as bringing private and public space together  Broadcast –to sow,
Media Economics The Global Marketplace. The beginnings of Mass Media Urbanization Urbanization Mass Production Industrialization Mass Production Industrialization.
Do Now The government has ordered that all video game designers must devote half their time and resources to creating educational games. Write down your.
Managing Convergence “ We must never forget it’s the content that matters most of all … All the technology in the world will have no impact if there is.
Certificate in Digital Applications – Level 02 Creative Multimedia – DA202.
The Film Industry Producers and Audiences (G322b).
WIPO – IP and Creative SMEs in the Digital Environment Copyright and the Participative Web Prof. Dr. Martin Senftleben VU University Amsterdam Geneva,
Changing Childhoods 1 Significant Changes in the Past Decades Three Domains Home and Family Education and Employment (Work Place) Leisure Time (Free Time)
AS Media Studies. **Key Term** Institution  The organisation or company that produces and/or distributes media.  An institution is formed by the relations.
Theory & the Media Professional Stephen Hill. Objectives AIM: To explore the ways that academic media theory can help the media professional understand.
INDUSTRIAL MEDIA & SOCIAL MEDIA What are they and why is literacy important?
COM 215 Media History.  Defining New Media  Affordances and Uses of New Media  Media Convergence  Break  Defining Culture OUTLINE.
Why? To facilitate innovation in the cultural heritage sector To nurture a developer community To reach and engage with users To show the rewards of.
The Electronic Generation1 Children & Electronic Media Negative Relation (mostly defined prev.) –Children’s vulnerability exploited –Individuality undermined.
Why Is Globalization So Controversial?
Presented by: Prevent Child Abuse Illinois. ♥ Private non-profit started in 1990 ♥ Chapter of Prevent Child Abuse America ♥ Primarily focus on public.
The Electronic Generation1 Children & Electronic Media Negative Relation (mostly defined prev.) –Children’s vulnerability exploited –Individuality undermined.
The Electronic Generation1 Children & Electronic Media Negative Relation (mostly defined & perceived) –Children’s vulnerability exploited –Individuality.
G325: Critical Perspectives in Media A2 Media Studies.
Culture and Mass Media Economy1 Media Economics Simona Škarabelová.
E-Publishing Anas Hardan. What is electronic publishing? E Publishing involves storage of information in electronic or digital form, instead of paper.
MacArthur Foundation Report: Digital Youth Project (2008) “Living and Learning with New Media”
E-commerce: Digital Markets, Digital Goods
NA Sales Training 2007 The Digital Marketing Space.
IR306 FOREIGN POLICY ANALYSIS INTERDEPENDENCE IN INTERNATIONAL SYSTEM - LIBERALISM.
Economics of Telecom TC 310 May 15, Discussion Point Which serves telecom customers better?  Free Market?  Regulated Market? Does this apply to.
1 Chapter 1 Introduction to Advertising. 2 Learning Objectives Definition and roles of advertising Major players of advertising An overview of what makes.
The Asset Approach 40 Developmental Assets for Youth.
Online Content and Media
© EMC Publishing, LLC.
Unit 7 – Understanding the Creative Media Sector
Advertising and Public Relations
CHAPTER 5: DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY
Digital vs Analogue.
Media og kommunikation
TRENDS IN BROADCASTING REGULATION
The Economy Overview.
Culture and Globalization
Strategic Liberty Global Channels
Entertainment and Media: Markets and Economics
Presentation transcript:

Changing Media1 Children in the avant-garde of media development Discussion: Four dimensions –Technologies –Institutions –Texts –Audiences ‘Power’ of media –Interaction & Relationships between them (four above)

Changing Media2 Technologies Technologies do not produce social change Recent changes in media technology –Proliferation Broader range of media & means of delivery –Convergence Commercially driven & blurred distinctions between linear broadcast & interactive narrowcast –Access Reduced access & distribution cost; Boundary between production & consumption breaking down

Changing Media3 Implications Children & parents as significant markets Growing polarization: rich & poor –But still very few are exploiting the creative potential of digital media National centralized control undermined –From public to private –Internet: Anyone publishing anything –Production & consumption boundaries blurred

Changing Media4 Institutions Three institutional & economic changes –Privatization Free market, monopolization, commercialized –Integration Vertical & Horizontal –fragmentation Production: casual labor, outsourcing, independent Consumption: specialized, fragmented audiences Media production: amateur & professional

Changing Media5 Texts Changing characteristics of text The very status of texts is changing. Distinctions between video, games, movie… becoming irrelevant; Spin-offs of each other Intertextuality Interactivity Integrated phenomena: Text and related commodities packaged & marketed

Changing Media6 Audiences Empowered audience vs. Commercially exploited; Empowered vs. Surveillance Greater choice for consumers –Repeated vs. new Greater activity –Engaged & committed vs. Casual & distracted Children’s rights: kids-only (Nickelodeon) Not a zero-sum game: either Powerful or Powerless

Changing Media7 Back to the Boundaries Two forces at play in the changes –Centrifugal( 離心 ): fragmentation, differentiation –Centripetal( 向心 ): centralized control Relations between adults and children –Boundaries blurring; adult content for young audiences –“Youth” becoming an elastic category; becoming a lifestyle choice; trans-generation