 Offering a service of a health club through contracted membership  Servicing diverse and sophisticated individuals interested in incorporating physical fitness with the yoga sciences

 To gain 400 members in the 1 st year of business and within the year double our customer base through research and strategic market positioning using the 4 P’s.

- Demogra phic Analysis  Both genders  All races– Specifically white, african-american and hispanic  Family status- married or single/may or may not have children  Income level—35,000-and up  Ages– 25 years-45 years

Psycho- graphic Analysis  People who value mind/body wellness  People who desire to be or want to stay physically fit  Eco-friendly people

Geogra phic Analysis  Place Utility-We will concentrate on the community surrounding the neighborhood as a convenient place to work-out until further research is compiled.  We will be compatible with surrounding competitors

 Need Recognition We will gain basic customer information through a survey to be filled out when applying for membership in the contract We will offer a discount to their first 50 customers to increase customer base  Evaluate Alternatives We will research other fitness centers to see what they are offering to their clients and simulate their actions with an edge  Outside variables If the economy is in recession we will offer incentives such as discounting memberships for customer referrals or a small percentage off for customers renewing contracts

 We offer a health club featuring the incorporation of yoga science  State of the art machinery  Well trained personal trainers and instructors with yoga expertise teaching healthy lifestyle for mind and body completeness  Flexible times for classes  Offer books, and videos to help teach the yoga concepts  Calm, encouraging atmosphere  After the making profit for 3 consecutive months, reinvesting into business by incorporating a healthy snack bar for clients

 Our services will cater to middle and upper class clients who will not be price sensitive, as they value the quality of our service  Will have excellent customer service- going back to the ‘old school’ slogan “the customer is always right”, thus creating customer loyalty  Prices will be comparative to competitors  Prices will include building upkeep (trash service, disinfectant of machinery, bathroom upkeep etc.)  1 st couple of months business partners will do upkeep  After profit is made for 3 consecutive months we will hire a small, local, janitorial service to keep prices down

 Location is on West Memorial  After initial opening we will advertise to spread our customer base  We will expand to different locations after the 1 consecutive year of turning a profit

 Advertising will consist of – Local newspapers Flyers with coupon incentive  Pre- Grand opening-commercial and newspaper to get locals talking (viral marketing)  Local television commercials running twice a week, every 3 months

 November  Market research  Focus groups  Internet research  December  Marketing budgets assigned  Draw up Hire employees  Marketing programs begin  Initial contact with community  Offer discounted service to 1 st 50 customers  January  Marketing program begins  Initial contact with community  Offer discounted to first 50 customers  February  Gain and review data information from contract surveys  Upgrade- incorporate customer ideas, wants, and needs  Viral Marketing  March  Grand opening  April  1 st months to break even  Spring time in full bloom-more business  Summer months  More clients/ Reinvest into business