10 Balanced Scorecard Chapter Financial and non-financial measures Short-run and long-run performance to assess.

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Performance Evaluation Using the Balanced Scorecard
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Presentation transcript:

10 Balanced Scorecard Chapter Financial and non-financial measures Short-run and long-run performance to assess

Digging deeper into success factors Financial  return on investment  revenue growth Customer  customer satisfaction  market share Internal business process  number of new products  on-time delivery % Learning and Growth  employee training  employee satisfaction

A Good Balanced Scorecard  closely tied to strategy  specific, measurable objectives  understandable  parsimonious

 identify good non-financial measures (linked to financial performance)  recognize trade-offs across measures  include objective & subjective measures  use the entire scorecard in the evaluation of managers Balanced Scorecard Challenges

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