1 Music Connection

2

3 Music School Project Team A Music Connection Project Manager: Mari Reyes Deputy Project Manager: Richard Chun Operations Manager: Natasha Schulha Program Administrator: Joon Kim

4 Client Background Music Connection was founded on the belief that everyone deserves music in their lives! Founder, Jill Plum of the Music Connection has a vision of providing culture and musical training to the youth of West Los Angeles through our internet music classes. Instructors at the Music Connection are noted professionals The target market for potential clients will be: Median Income of $ 50,000 Ages 7 to 100+ Residence in West Los Angeles Beginning Budget for Business: $10,000

5 Project Goals for The Music Connection 1)Develop web presence to showcase the teaching staff, classes, and instruments. 2)Create a scheduling plan and interactive calendar for reserving lesson time slots. 3)Plan and Implement marketing campaign in West Los Angeles, targeting clients by age groups

6 Music School Project Scope

7 Projects Priority List

8 Music School Projects 1)Web Site Development and Design 2)Interactive scheduler and real-time communications 3)Marketing campaign targeting clients in West Los Angeles

9 Project 1: Create Website Establish a web presence Display Music School information Provide Class calendar and events Founder biography Provide secure login portion for members

10 Create Web-Site Project 1

11 Website structure

12 Music Connection Calendar

13 Project 2: Develop Communications/Scheduler

14 The Scheduler establishes easier and quicker ways to reach both the students and the faculty in real-time. Students and faculty will have access to programs for communications such as fax, e- mail, and Instant messenger. Develop Communications/Scheduler Project 2

15 Develop Communications/Scheduler Project 2 Scheduler allows: to schedule unattended running of applications and batch files to schedule unattended running of applications and batch files to schedule popup reminders. to schedule popup reminders. Reminders, tasks and other events can be set to run once or every minute, hour, etc.

16 Develop Communications/Scheduler Project 2 Class/Teacher Scheduling Class/Teacher Scheduling Schedule teachers to classes to teach various subjects during the week. You can create custom study groups that combine several classes at a single lesson. Class/Teacher Scheduling

17 Develop Communications/Scheduler Project 2 Student/Course Scheduling Student/Course Scheduling Schedule courses according to student selection and enrollment. Create a personal timetable for each student according to customizable pedagogical constraints. Student/Course Scheduling

18 Manageable and extensible instant messaging server (IMS) Manageable and extensible instant messaging server (IMS) Enables people to reach, collaborate, and respond to information more quickly as compared to telephones and . Enables people to reach, collaborate, and respond to information more quickly as compared to telephones and . Develop Communications/Scheduler Project 2

19 Connect People, Information and Processes in Real Time Develop Communications/Scheduler Project 2

20 Develop Communications/Scheduler Project 2

21 With the whiteboard feature, users can write as they might in a conference room on a traditional whiteboard. Additionally, users can paste content from other applications into the whiteboard if they want to share information without allowing other users to see their desktop With file transfer, users can transfer files as part of an IM conversation within Windows Messenger or another IM client. Microsoft Word Develop Communications/Scheduler Project 2

22 Real time collaboration Develop Communications/Scheduler Project 2

23 Audio and visual communication Instant messaging Application sharing Notifications Microsoft Office System programs like Outlook and others Remote assistance File transfer Develop Communications/Scheduler Project 2

24 Up to 32 connections can collaborate at one time. Develop Communications/Scheduler Project 2

25 Develop Communications/Scheduler Project 2

26 The scope of our marketing plan is to target affluent children and adults in the West Los Angeles area. The scope of our marketing plan is to target affluent children and adults in the West Los Angeles area. Marketing based on web presence will be our focus. Marketing based on web presence will be our focus. Crosslink website primary tool. Crosslink website primary tool. Beverly Hill Bel Air Malibu Develop Marketing Plan Project 3

27 Marketing Target: West Los Angeles Residents Community Median household income (dollars) Median family income (dollars) Per capita income (dollars) Beverly Hills$70,945$102,611$65,507 Malibu$102,031$123,293$74,336 Bel Air159,008188,781107,412

28 Children Young Adults Adults Develop Marketing Plan Project 3 Students Targeted

29 Children: Private schools Dance / Art schools Develop Marketing Plan Project 3

30 Young Adults  Concerts  Jazz Clubs Develop Marketing Plan Project 3

31 Adults: Symphony Piano and Music Stores Develop Marketing Plan Project 3

32 Our study presents to you the detailed Project Management plan of The Music Connection whose goal is to provide quality education in music to children and enrich the quality of their lives. Conclusion

33 Thank you for your attention.

34 Music School Project Team A Project Manager: Mari Reyes Deputy Project Manager: Richard Chun Operations Manager: Natasha Schulha Program Administrator: Joon Kim