07 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01
Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Mendemonstrasikan sebuah presentasi dalam bahasa Inggris dengan memakai phrasa yang sudah dipelajari.
Outline Materi
Quote of the Week
Definition of Advertising
1. Introduction
2. Vocabulary
3. Reading
4. Listening
5. Grammar
Articles The A/an A An
Book: Recognise and use articles.
6. Business Skills
Starting presentations Introducing your self Introducing the topic Giving background information Inviting questions
Book: Use key words and phrases for starting presentations.
In class / Assignment: Give two presentation openings for new products. –See Assignment 07-01: Speaking Assignment: Presentation Openings
7. Case Study
Focus Advertising In class / Assignment: –Practice using vocabulary about advertising. –Analyse and discuss a case study. Focus Advertising: Preparing an advertising campaign. –Plan and write a summary of the advertising campaign for Focus Advertising. See Assignment 07-02: Case Study: Writing Assignment: Summary of an Advertising Concept
8. Unit Review
Book: Review listening, vocabulary, and reading from Unit 4. –See Assignment 07-03: Discussion Board
Summary
Assignments 07-01: Speaking Assignment: Presentation Openings 07-02: Case Study: Writing Assignment: Summary of an Advertising Concept 07-03: Discussion Board Due next week