Corporate Social Responsibility. CSR a) EMPHASIS ON FAIRNESS b) HISTORICAL OVERVIEW c) POLITICAL CONTINUUM: stakeholder---------------------------------------------minimalist.

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Presentation transcript:

Corporate Social Responsibility

CSR a) EMPHASIS ON FAIRNESS b) HISTORICAL OVERVIEW c) POLITICAL CONTINUUM: stakeholder minimalist [left][right]

Isn’t this what we have laws for? THE LAW IS NECESSARY BUT INSUFFICIENT a) THE LAW IS REACTIVE b) THE LAW IS SLOW c) BUSINESS IS CHANGE-ORIENTED & FASTER

PositionResponsible totherefore… MinimalistStockholders/ owners Maximizing profit Self interestedStockholders/ owners/ cost “controllers” Do good when furthers quest for growth and profit Social contractThose with social and legal contract Goes beyond law to spirit of commitment Stakeholder Management Those who influence direction and fortunes Develop responsive strategies Stakeholder stewardship Society as whole / future Solutions for social problems

The Case for the Minimalist

Minimalist CSR a.k.a.- traditional stockholders model, fundamentalism, Libertarian Friedman PREMISES -Shareholders 1st -Obey the law -Private vs Public [MINIMAL STATE]

Minimalist critiques of other models THEY DISTRACT FROM PROFIT MOTIVE THEY ARE SOCIALISTIC "PUBLIC GOOD" IS SUSPECT

Self-interest Defining “Me”

Self-Interested CSR PREMISES GOOD MOTIVES NOT ENOUGH PROFITS & COMMUNITY CULTIVATING PHILANTHROPY REPUTATION

Critiques of other perspectives MINIMALIST IS TOO RIGID ALL OTHERS IGNORE PROFIT

Ford: “we endeavor to become a leading contributor to a more sustainable world”…”The Ford Motor Company Fund supports many local and national programs to affect change, provide for those in need, and improve quality of life.” “Are consumers, especially in North America, truly interested in and willing to pay for new technology?”

Social Contract

SOCIAL CONTRACT CSR PREMISES CORPORATION AS "MORALPERSON" IMPLICIT & EXPLICIT CONTRACT WITH SOCIETY WITH POWER COMES RESPONSIBILITY

Critique of alternate 1ST 2 MODELS FOCUS TOO MUCH ON PROFIT

Example LEAKY" CONDO PLAYERS LACKED A SENSE OF "IMPLICIT" CONTRACT WITH SOCIETY … developers “put a lot of money into marble countertops and fancy kitchens because that’s what sells the product. And consequently they don’t spend a lot of time thinking about how it looks [and functions] from the outside. It’s designing inside out.”

Integrated Social Contract Theory ISCT consists of an evaluation of four distinct types of social norms: hypernorms, consistent norms, moral free space, and illegitimate norms.

Stakeholder Management

3STAKEHOLDER GROUPS: *PRIMARY [ECONOMIC] *SECONDARY [SOCIO POLITICAL] * TERTIARY [POWERLESS]

Critiques of alternatives 1ST 2 MODELS TOO PROFIT-FOCUSED -S-C MODEL IS TOO VAGUE

Examples CITIZENSBANK BODY SHOP

STAKEHOLDER STEWARDSHIP

Stakeholder Stewardship PREMISES -CARING FOR TERTIARY -HELP NON-BENEFICIAL PARTIES -HOLD IN TRUST -ASPIRE TO HIGH IDEALS *ALL OF THIS PRESUPPOSES TIME & MONEY

Critiques of alternate -1ST 2 MODELS TOO PROFIT- FOCUSED -S-C MODEL TOO VAGUE STAKEHOLDER MODEL NOT AMBITIOUS ENOUGH

Example Ben and Jerrys “Ben & Jerry’s Head of Social Mission has returned from a two- week mission in Cote d’Ivoire and Mali on the subject of alleged child trafficking in West Africa”

In Context Community in a pre-modern, modern and postmodern world

Pre-modern TRADITIONAL ENTREPENEURIAL i) MINIMALIST CSR ii) "FRONTIER" CAPITALISM iii) SOCIAL DARWINIST

Modern COMMUNITY OF RATIONAL RULES i) BUREAUCRATIC ii) SCIENTIFIC MANAGEMENT iii) RELIANCE ON "EXPERTS" iv) COMPREHENSIVE RULES

Postmodern COMMUNITY OF FLEETING EXCHANGES i) NEED TO INTERPRET ii) NEED TO BUILD CONSENSUS iii) LOOSE CONNECTIONS iv) SUSPICION OF AUTHORITY