S.W.O.T Analysis Peter Fiona Sylvia Robert Michelle

Strengths Delicious. Various. Fashionable. Portable. Convenient. Unique. Low fat. Nutrition.

Weakness Lining up(long time). Expensive. Branches are few.

Opportunity Co-operate with Reservation on net.

Threats A lot of similar cheaper products. Bubble burst.

Sales Strategies Different flavor in different seasons. Always invent new kind of flavor.

Price Have a discount. Special price on festivals.

Place Shopping center. Super market. Department store. Nearby campus. Crowded street.

Promotion Advertisement. News. Billboard.

Market Segment Females. Youth. College students. Person who is addicted to dessert.

Slogan Sweeten your heart.

Slogan All you enjoy in your heart.

Slogan Melt your tongue.

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