Anne Meyer Pamela Schwartz Christopher Browning

SourceSource Attributes Credibility Attractiveness Power

Source Credibility These factors contribute to this campaign’s success through the voice of the Celebrities: – Unbiased – Believable – Trustworthy

Source Attractiveness Similarity – Same message – Ability to relate Familiarity – Prolonged exposure – Repetitiveness Likeability – Diverse group – Influences

Power Perceived Control – Positive or Negative Perceived Concern – Conforming because you care Perceived Scrutiny – End result

Questions Did this influence you to vote? Do you think it adds more or less credibility to voting through celebrity endorsement? Do you think that the message was kept unbiased?

Sources: Video: Source Chart: Textbook…. Look it up! Images Christina Aguilera: Rock the Vote: P Diddy: